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Programmatic DOOH Campaigns Surge in Germany, Austria and Switzerland
Displayce reported strong growth in programmatic DOOH activity across Germany, Austria and Switzerland, with campaign and impression volumes rising sharply in its own platform data during the first seven months of 2026.
/article/programmatic-dooh-campaigns-surge-in-germany-austria-and-switzerlandProgrammatic DOOH for Tentpole Events
A playbook for planning, securing, targeting, optimizing and measuring pDOOH around major sports, cultural and citywide events.
/learning/broadsign-tentpole-pdooh-activation-guideProgrammatic AI 2026
AdExchanger's completed Las Vegas conference focused on how AI and automation are changing advertising infrastructure and media buying.
/events/programmatic-ai-2026Programmatic I/O New York 2026
AdExchanger's New York programmatic media event for digital buying, automation, data, and advertising infrastructure.
/events/programmatic-io-new-york-2026Accelerate: Selling Digital Out-of-Home
A free Vistar certification on how to position DOOH, explain its value, answer objections and connect programmatic OOH to client goals.
/learning/vistar-accelerate-selling-doohAdform FLOW
An integrated advertising platform combining buying, data, and campaign management, with programmatic DOOH access in supported markets.
/tools/adform-flowDigiday Media Buying Summit 2026
A media buying summit on agency and advertiser adaptation as AI, programmatic, retail media, and automation reshape planning and buying.
/events/digiday-media-buying-summit-2026Digital Out-of-Home Advertising: Everything You Need to Know
A broad DOOH primer covering the channel, campaign use cases and the reporting metrics buyers commonly see in a DSP.
/learning/vistar-dooh-overviewDisplay & Video 360
Google's enterprise DSP for programmatic media, with DOOH inventory available through supported exchanges and deal integrations.
/tools/display-and-video-360JCDecaux Academy: Digital Out-of-Home
A free ten-module DOOH e-learning program covering planning, public versus private media, audiences, programmatic trading, creative and measurement.
/learning/jcdecaux-academy-doohStackAdapt
A multi-channel programmatic advertising platform that includes DOOH alongside channels such as display, video, native, CTV, and audio.
/tools/stackadaptThe Trade Desk
A major omnichannel DSP that can include DOOH supply alongside display, video, audio, CTV, and other programmatic channels.
/tools/the-trade-deskA 5-Minute Guide to Programmatic DOOH for Brand Managers
A fast brand-manager introduction to planning, activating and measuring a pDOOH campaign.
/learning/vistar-programmatic-dooh-five-minute-guideBroadsign’s 2026 Programmatic DOOH Trends Preview Shows What Buyers Are Valuing Right Now
Broadsign has published a preview of its 2026 Programmatic DOOH Trends Report, drawing on full-year 2025 and Q1 2026 internal transaction data.
/article/broadsign-s-2026-programmatic-dooh-trends-preview-shows-what-buyers-are-valuing-right-nowOPPO’s Select City Walk Campaign Shows What Programmatic DOOH Can Do Inside Retail
OPPO India has used programmatic DOOH at Select City Walk in Delhi, combining a high-footfall retail environment with automated digital-screen activation.
/article/oppo-s-select-city-walk-campaign-shows-what-programmatic-dooh-can-do-inside-retailTrillboards and Moving Walls Add Another Link to the Programmatic DOOH Supply Chain
Trillboards has partnered with Moving Walls to make its screen inventory accessible through programmatic DOOH workflows.
/article/trillboards-and-moving-walls-add-another-link-to-the-programmatic-dooh-supply-chainVIOOH and b.drops Bring Programmatic DOOH Into Brazil’s Wellness and Self-Care Environments
VIOOH announced a partnership with Brazilian DOOH channel b.drops, adding programmatic access to screens in self-care and wellness environments.
/article/viooh-and-b-drops-bring-programmatic-dooh-into-brazil-s-wellness-and-self-care-environmentsWhat Is Programmatic DOOH?
A clear walkthrough of how pDOOH changes the way digital OOH is planned, targeted, bought and optimized.
/learning/broadsign-programmatic-doohDOOH Essentials
A free one-hour self-paced DOOH course and test covering formats, pDOOH, adoption, benefits and practical use cases.
/learning/basis-dooh-essentialsAccelerate: Foundations of DOOH
Vistar’s free foundational certification covers the pDOOH ecosystem, targeting, data, impressions, creative workflows and omnichannel campaign planning.
/learning/vistar-accelerate-foundations-of-doohDPAA Global Summit New York 2026
DPAA Global Summit New York 2026 is an upcoming conference relevant to OOH, DOOH and advertising professionals through its focus on programmatic dooh, measurement and outcomes and retail and place-based media.
/events/dpaa-global-summit-new-york-2026IAB Australia Powering DOOH Summit Melbourne 2026
The Melbourne edition of IAB Australia's Powering DOOH program for brands, agencies, publishers, ad-tech platforms, and OOH specialists.
/events/iab-australia-powering-dooh-summit-melbourne-2026IAB Australia Powering DOOH Summit Sydney 2026
A focused half-day Sydney conference on digital out-of-home, programmatic OOH, automation, measurement, and market growth in Australia.
/events/iab-australia-powering-dooh-summit-sydney-2026Programmatic Digital Out-of-Home: Costs, Specs, Buying and Creative Guide
Learn how to buy programmatic digital out-of-home, including media and production costs, creative specifications, lead times, measurement and campaign uses.
/formats/programmatic-doohJCDecaux Opens 100% of Its DOOH Inventory to Programmatic in Nine Latin American Markets
JCDecaux announced programmatic access to 100% of its DOOH inventory in Panama, Costa Rica, Guatemala, El Salvador, Honduras, Nicaragua, the Dominican Republic, Ecuador and Paraguay through VIOOH.
/article/jcdecaux-opens-100-of-its-dooh-inventory-to-programmatic-in-nine-latin-american-marketsScreenverse Opens Programmatic Grocery DOOH Through Retail Visions
Screenverse partnered with Retail Visions to make grocery-store digital out-of-home inventory available programmatically, expanding the overlap between place-based DOOH and retail media.
/article/screenverse-opens-programmatic-grocery-dooh-through-retail-visionsAdomni
A digital out-of-home advertising platform combining DSP, SSP, and exchange capabilities for planning and launching campaigns across connected screens.
/tools/adomniKFC Singapore Uses Dynamic DOOH and High Share of Voice to Create FOMO
KFC Singapore supported its Curry x Sambal Zinger launch with dynamic DOOH, high share of voice and rapid creative deployment, using immediacy to reinforce a limited-time product moment.
/article/kfc-singapore-uses-dynamic-dooh-and-high-share-of-voice-to-create-fomoBig Happy and Veridooh Launch Verified CPM Buying for US DOOH
Big Happy and Veridooh introduced a verified CPM option for U.S. digital out-of-home campaigns, allowing buyers to pay on plays and impressions independently confirmed as valid.
/article/big-happy-and-veridooh-launch-verified-cpm-buying-for-us-doohBroadsign Data Shows PMPs Account for More Than 86% of Programmatic OOH Spend
Broadsign’s 2026 programmatic DOOH analysis says private marketplace transactions represented more than 86% of pDOOH spend in 2025, while a small number of standard creative dimensions captured most video and display spend.
/article/broadsign-data-shows-pmps-account-for-more-than-86-of-programmatic-ooh-spendThe Shift Toward Audience-Based DOOH Buying
An introduction to moving from location-only planning toward audience-based pDOOH buying using behavioral and movement data.
/learning/broadsign-audience-based-dooh-buyingUK DOOH Is Forecast to Reach 76% of OOH Spend by 2031—But Measurement Will Decide What Comes Next
IAB UK forecasts that digital out-of-home will represent 76% of UK OOH spend by 2031. The more important planning question is how inventory, programmatic buying and measurement will mature together.
/article/uk-dooh-76-percent-ooh-spend-2031What Is a DOOH DSP?
A step-by-step introduction to the platform advertisers use to buy and manage programmatic DOOH campaigns.
/learning/vistar-dooh-dsp-guideProgrammatic Masterclass
A free two-hour programmatic certification that gives DOOH buyers the wider ad-tech foundation behind DSPs, data, attribution and omnichannel execution.
/learning/stackadapt-programmatic-masterclassad:tech tokyo 2026
ad:tech tokyo 2026 is an upcoming advertising & ad-tech conference relevant to OOH, DOOH and advertising professionals through its focus on advertising technology, programmatic media and ai and measurement.
/events/ad-tech-tokyo-2026Basis
A media automation and programmatic buying platform used by agencies to manage campaigns across channels, including supported DOOH inventory.
/tools/basisBehavioral Audiences Built for the Real World
A step-by-step explanation of how aggregated real-world behaviors become audience heatmaps and programmatic screen eligibility.
/learning/vistar-behavioral-audiences-doohContextual Targeting Essentials
A free course on contextual targeting concepts, partner types, use cases and the cookieless future—highly transferable to DOOH context and trigger strategies.
/learning/basis-contextual-targeting-essentialsDMEXCO 2026
A major European digital advertising, media, and technology gathering with strong relevance to programmatic DOOH and omnichannel media infrastructure.
/events/dmexco-2026Hawk DSP
An omnichannel demand-side platform known for location-aware activation and support for programmatic DOOH alongside other digital channels.
/tools/hawk-dspIAB Tech Lab International Summit London 2026
IAB Tech Lab International Summit London 2026 is an upcoming ad-tech conference relevant to OOH, DOOH and advertising professionals through its focus on programmatic interoperability, ad-tech standards and global digital advertising.
/events/iab-tech-lab-international-summit-london-2026IAB Tech Lab West Coast Symposium 2026
IAB Tech Lab West Coast Symposium 2026 is an upcoming ad-tech conference relevant to OOH, DOOH and advertising professionals through its focus on programmatic standards, ad-tech infrastructure and measurement and interoperability.
/events/iab-tech-lab-west-coast-symposium-2026Programmatic Essentials
A free programmatic fundamentals course covering RTB, strategy, tactics and the wider automated-buying landscape behind pDOOH.
/learning/basis-programmatic-essentialsDigital Out-of-Home Advertising Channel Course
A free one-hour certificate course that takes marketers from DOOH definitions and formats through targeting, creative, multichannel strategy and campaign execution.
/learning/stackadapt-dooh-advertising-channel-courseGulf OOH Is Becoming a Data Business, Not Just a Location Business
A Gulf OOH industry commentary argues that premium locations are no longer enough on their own as data, audience intelligence, automation and measurable outcomes become central to media value.
/article/gulf-ooh-is-becoming-a-data-business-not-just-a-location-businessOpenOOH Venue Taxonomy
The shared venue-classification language used to make DOOH inventory clearer and easier to plan, buy and measure across platforms.
/learning/openooh-taxonomy-2026VIOOH Adds 38,000+ US Screens Through Screenverse Partnership
VIOOH partnered with Screenverse to add programmatic access to more than 38,000 U.S. digital screens across retail, residential, office, transit, entertainment and healthcare environments.
/article/viooh-adds-38-000-us-screens-through-screenverse-partnershipBroadsign Reach
Broadsign's programmatic buying ecosystem for accessing digital out-of-home inventory, with planning, deal activation, and reporting capabilities.
/tools/broadsign-reachJCDecaux’s Full Programmatic Connection Across Nine Latin American Markets Gives Buyers a Bigger Regional Canvas
VIOOH says JCDecaux has connected 100% of its DOOH inventory to programmatic in nine Latin American markets, broadening addressable regional supply.
/article/jcdecaux-s-full-programmatic-connection-across-nine-latin-american-markets-gives-buyers-a-bigger-regional-canvasVIOOH’s Grupo IMU Partnership Gives Programmatic Buyers More Useful Scale in Mexico
VIOOH said its Grupo IMU partnership delivers access to more than 400 digital screens in Mexico, expanding programmatic DOOH opportunities in a major urban market.
/article/viooh-s-grupo-imu-partnership-gives-programmatic-buyers-more-useful-scale-in-mexicoVIOOH
A global programmatic DOOH platform connecting premium media-owner inventory with advertisers and DSPs through automated trading.
/tools/vioohVIOOH’s b.drops Deal Shows Why Place-Based Wellness Media Is Becoming More Interesting to Programmatic Buyers
VIOOH’s recent expansion into wellness and self-care environments in Brazil points to a broader trend: programmatic DOOH is moving deeper into place-based media, not just roadside and transit screens.
/article/viooh-s-b-drops-deal-shows-why-place-based-wellness-media-is-becoming-more-interesting-to-programmatic-buyersAdQuick DSP
AdQuick's programmatic buying layer for activating DOOH inventory with audience, geographic, contextual, and campaign controls.
/tools/adquick-dspBeeyond Media
A programmatic DOOH platform for planning, scheduling, executing, and monitoring campaigns across a large connected screen footprint.
/tools/beeyond-mediaDisplayce
A specialist programmatic DOOH media platform for planning, trading, and optimizing campaigns across a large international inventory footprint.
/tools/displayceHivestack
A programmatic DOOH platform within Perion's advertising technology portfolio, covering demand, supply, audience targeting, and measurement workflows.
/tools/hivestackLemma
An adtech platform with a major programmatic DOOH footprint, connecting screens, advertisers, and broader omnichannel buying workflows.
/tools/lemmaOutMoove
A programmatic DOOH buying platform focused on making digital outdoor inventory easier to plan and activate through automated workflows.
/tools/outmoovePlace Exchange
A programmatic OOH exchange that connects premium OOH supply with major DSPs and supports planning, execution, and standardized measurement.
/tools/place-exchangeSage+Archer
A programmatic media platform with a strong digital out-of-home focus, used for audience-led and contextual campaign activation.
/tools/sage-archer