LearningStandard
OpenOOH Venue Taxonomy
- Free
- Intermediate
- OAAA / OpenOOH
The shared venue-classification language used to make DOOH inventory clearer and easier to plan, buy and measure across platforms.
Opens on OAAA / OpenOOH's website in a new tab.
- Time to complete
- ~15–30 min
- Level
- Intermediate
- Certificate
- No
Overview
The OpenOOH Venue Taxonomy gives buyers, sellers and ad-tech platforms a common language for describing the physical environment of DOOH inventory. OAAA released an updated taxonomy in February 2026 to improve transparency and reduce ambiguity, with more granular distinctions for fast-growing areas such as retail media and entertainment venues. For advertisers buying through multiple DSPs and media owners, consistent venue definitions make targeting, reporting and comparison far easier.
What You'll Learn
- Understand why standardized venue classification matters
- Recognize how taxonomy reduces ambiguity in programmatic inventory
- Use venue categories more consistently in targeting
- Improve cross-platform campaign reporting
- Understand the relationship between physical context and programmatic buying
Highlights
- Updated in 2026
- Built for scalable DOOH transacting
- Important to contextual targeting
- Relevant to OpenRTB and omnichannel platforms
Who It's For
Best for
- Programmatic buyers
- Ad-tech teams
- Media planners
- Data and reporting teams
Before you start
- Basic pDOOH terminology
Access
- Cost
- Free
- Format
- Standard
- Time to complete
- ~15–30 min
- Certificate
- No
- Hands-on
- Yes — practical/reference
Topics Covered
- Taxonomy
- Programmatic DOOH
- Venues
- Inventory
FAQ
Questions about this resource
5 questions
What is OpenOOH Venue Taxonomy?
OpenOOH Venue Taxonomy is a standard from OAAA / OpenOOH focused on taxonomy, programmatic dooh, venues. The shared venue-classification language used to make DOOH inventory clearer and easier to plan, buy and measure across platforms.
Is OpenOOH Venue Taxonomy free?
Yes. It is listed here as free.
What level is OpenOOH Venue Taxonomy for?
It is best treated as a intermediate resource. The prerequisites above describe the background that will make it easiest to use.
How long does OpenOOH Venue Taxonomy take?
Plan for ~15–30 min. For reference resources, use it as needed rather than reading everything in one sitting.
What will I learn from OpenOOH Venue Taxonomy?
The main outcomes are the practical skills and concepts listed in the What You’ll Learn section above.
Sources
Sources & Methodology
2 sources
- OAAA - industry associationUpdated OpenOOH Taxonomy announcementoaaa.org (opens in a new tab)
- OpenOOH - open standardVenue Taxonomygithub.com (opens in a new tab)
Access, course content and certification requirements are set by the resource provider. Last updated .
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