Programmatic DOOHTutorialFree
A 5-Minute Guide to Programmatic DOOH for Brand Managers
A fast brand-manager introduction to planning, activating and measuring a pDOOH campaign.
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In-Store MediaFrameworkFree
A Viable Framework for Maturing In-Store Media Measurement
A phased roadmap for moving in-store media from inconsistent reporting toward a standardized, comparable measurement baseline.
DOOHCertification CourseFree
Accelerate: Foundations of DOOH
Vistar’s free foundational certification covers the pDOOH ecosystem, targeting, data, impressions, creative workflows and omnichannel campaign planning.
DOOHCertification CourseFree
Accelerate: Selling Digital Out-of-Home
A free Vistar certification on how to position DOOH, explain its value, answer objections and connect programmatic OOH to client goals.
CreativeCertification CourseFree
Accelerate: Strategic Creative in DOOH
A free global DOOH creative certification covering static, motion, 3D and dynamic creative from concept through performance evaluation.
BuyingBusiness GuideFree
Advertiser Standard OOH Business Practices
A practical guide to the service standards buyers can expect around OOH categories, weekly cycles, audience metrics, rate cards, contracts, invoices and proof of performance.
AttributionQ&A GuideFree
Attribution in DOOH Advertising: Your Questions Answered
A Q&A-style explainer on DOOH attribution challenges, fragmentation, measurement approaches and how advertisers can interpret results.
AutomationGuideFree
Automation in OOH Media Planning
A guide to reducing manual RFPs, email chains and fragmented reporting through automated direct, programmatic and other modern OOH transaction models.
Behavioral AudiencesTutorialFree
Behavioral Audiences Built for the Real World
A step-by-step explanation of how aggregated real-world behaviors become audience heatmaps and programmatic screen eligibility.
PricingPricing GuideFree
Billboard Cost Guide 2026
A current U.S.-focused pricing guide covering static and digital rates, CPM, cost drivers, production and budget planning.
PricingPractical GuideFree
Billboard Pricing & Negotiation: 2026 Cost Breakdown
A practical cost guide that also explains how buyers can negotiate rates, production, bonus time and digital frequency.
Contextual TargetingCertification CourseFree
Contextual Targeting Essentials
A free course on contextual targeting concepts, partner types, use cases and the cookieless future—highly transferable to DOOH context and trigger strategies.