- Beginner
- Certification Course
- Free
Programmatic Essentials
by Basis Technologies
A free programmatic fundamentals course covering RTB, strategy, tactics and the wider automated-buying landscape behind pDOOH.
- Time to Complete
- 75 min
- Level
- Beginner
- Certificate
- Yes
Overview
Programmatic Essentials from Basis Technologies is a 75-minute self-paced course and test covering the history and mechanics of programmatic advertising, real-time bidding, campaign strategies and tactics, and where automated media buying is heading. It is not DOOH-only, but it gives traditional OOH buyers a useful technical foundation for understanding why pDOOH uses DSPs, auctions and automated decisioning.
What You'll Learn
- Understand the history and purpose of programmatic advertising
- Explain real-time bidding at a practical level
- Recognize the role of a demand-side platform
- Understand core programmatic buying strategies
- Use programmatic terminology more confidently
- Connect general programmatic concepts to pDOOH
Highlights
- Free certification
- 75-minute self-paced format
- Strong RTB foundation
- Useful precursor to pDOOH buying
Who It's For
Best For
- Traditional OOH buyers
- Junior programmatic traders
- Agency planners
- Marketers evaluating DSP-based media
Prerequisites
- No programmatic experience required
Topics Covered
- Programmatic
- RTB
- DSP
- Buying
How to Use This Resource
Programmatic Essentials is best used as a certification course rather than as a live rate card. Treat the examples and frameworks as a way to ask better questions before a proposal, then verify inventory, pricing, dates and specifications with the seller or platform.
The strongest planning value is in Programmatic, RTB, DSP, and Buying. Those topics connect directly to how outdoor media is bought: the screen or panel still has to match the audience journey, the creative has to be readable in context, and any measurement claim should be tied to a stated methodology.
Because this resource is provided by Basis Technologies, read it with the provider context in mind. Vendor education can be useful, but it should be balanced against independent market checks and competing quote paths.
Apply It to a Billboard Plan
- Write down the campaign decision this resource should support before opening it.
- Capture the terms, metrics or workflow steps that affect a live OOH brief.
- Translate the lesson into one buying question for a media owner, agency or platform.
- Use a calculator, size guide or market guide to test the idea against real campaign constraints.
At a Glance
- Topic
- Programmatic
- Level
- Beginner
- Format
- Certification Course
- Cost
- Free
- Duration
- 75 min
- Provider
- Basis Technologies
- Hands-on
- Yes — structured lessons/exercises
- Certificate
- Yes
- Added
- 2026-08-04
- Updated
- 2026-08-04
Frequently Asked
- What is Programmatic Essentials?
- Programmatic Essentials is a certification course from Basis Technologies focused on programmatic, rtb, dsp. A free programmatic fundamentals course covering RTB, strategy, tactics and the wider automated-buying landscape behind pDOOH.
- Is Programmatic Essentials free?
- Yes. It is listed here as free.
- What level is Programmatic Essentials for?
- It is best treated as a beginner resource. The prerequisites above describe the background that will make it easiest to use.
- How long does Programmatic Essentials take?
- Plan for 75 min. For reference resources, use it as needed rather than reading everything in one sitting.
- What will I learn from Programmatic Essentials?
- The main outcomes are the practical skills and concepts listed in the What You’ll Learn section above.
Sources & Methodology
- Programmatic EssentialsCredly / Basis Technologies - vendor certification
Pricing figures on this site are illustrative planning estimates, not quotes: rates vary by operator, market, availability, timing, and campaign requirements, so confirm current terms directly with the media owner before committing budget. This page was last reviewed on Aug 4, 2026. Report a correction.