LearningCertification Course
Programmatic Essentials
- Free
- Beginner
- Basis Technologies
A free programmatic fundamentals course covering RTB, strategy, tactics and the wider automated-buying landscape behind pDOOH.
Opens on Basis Technologies's website in a new tab.
- Time to complete
- 75 min
- Level
- Beginner
- Certificate
- Yes
Overview
Programmatic Essentials from Basis Technologies is a 75-minute self-paced course and test covering the history and mechanics of programmatic advertising, real-time bidding, campaign strategies and tactics, and where automated media buying is heading. It is not DOOH-only, but it gives traditional OOH buyers a useful technical foundation for understanding why pDOOH uses DSPs, auctions and automated decisioning.
What You'll Learn
- Understand the history and purpose of programmatic advertising
- Explain real-time bidding at a practical level
- Recognize the role of a demand-side platform
- Understand core programmatic buying strategies
- Use programmatic terminology more confidently
- Connect general programmatic concepts to pDOOH
Highlights
- Free certification
- 75-minute self-paced format
- Strong RTB foundation
- Useful precursor to pDOOH buying
Who It's For
Best for
- Traditional OOH buyers
- Junior programmatic traders
- Agency planners
- Marketers evaluating DSP-based media
Before you start
- No programmatic experience required
Access
- Cost
- Free
- Format
- Certification Course
- Time to complete
- 75 min
- Certificate
- Yes
- Hands-on
- Yes — structured lessons/exercises
Topics Covered
- Programmatic
- RTB
- DSP
- Buying
FAQ
Questions about this resource
5 questions
What is Programmatic Essentials?
Programmatic Essentials is a certification course from Basis Technologies focused on programmatic, rtb, dsp. A free programmatic fundamentals course covering RTB, strategy, tactics and the wider automated-buying landscape behind pDOOH.
Is Programmatic Essentials free?
Yes. It is listed here as free.
What level is Programmatic Essentials for?
It is best treated as a beginner resource. The prerequisites above describe the background that will make it easiest to use.
How long does Programmatic Essentials take?
Plan for 75 min. For reference resources, use it as needed rather than reading everything in one sitting.
What will I learn from Programmatic Essentials?
The main outcomes are the practical skills and concepts listed in the What You’ll Learn section above.
Sources
Sources & Methodology
1 source
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