Digiday Media Buying Summit 2026

Digiday's Media Buying Summit focuses on how agencies and advertisers are adapting planning and buying operations as AI, programmatic media, retail media, and automation reshape advertising.

The summit covers the buying workflow shifts that increasingly affect DOOH.

• media buying
• programmatic
• AI
• agency operations
• measurement
• retail media
• advertising technology
• planning automation

Programmatic outdoor increasingly sits inside the same agency investment teams and omnichannel buying platforms discussed at media-buying conferences like this.

Digiday indicated that ticket pricing increases after August 17.

Useful for buyers and platforms tracking changes in planning and activation workflows.

• agency buyers
• planners
• advertiser media teams
• programmatic specialists
• DSPs
• DOOH technology providers

Digiday Media Buying Summit 2026 should be judged against the campaign or business decision it can help with, not only against the agenda headline. Before registering, compare the audience, location, format and timing with the meetings, suppliers or learning outcomes you actually need.

The listed focus areas include media buying, programmatic, AI, agency operations, and measurement. For advertisers and media owners, those topics are most useful when they connect to specific follow-up actions such as inventory sourcing, measurement standards, creative production, programmatic activation or partner evaluation.

The audience fit is strongest for agency buyers, planners, advertiser media teams, and programmatic specialists. If that does not describe the people you need to meet, confirm speaker lists, attendee roles, sponsor categories and networking formats before committing travel budget.

• Confirm whether the agenda covers buying, selling, measurement, creative, technology or regulation.
• Check whether the attendee mix includes the operators, agencies, advertisers or platforms you need.
• Compare the event date with campaign planning cycles, procurement deadlines and major market dates.
• Verify registration status, cancellation rules, travel assumptions and whether remote access is available.

Date

Oct 26-28, 2026

Location

Newport Beach, California, USA

Format

In person - conference + networking

Event Type

Media Buying Conference

Status

Upcoming

Registration

Paid

Pricing

Ticket pricing increases after Aug 17, 2026

Organizer

Digiday

Added

2026-08-04

Updated

2026-08-04