LearningCertification Course
DOOH Essentials
- Free
- Beginner
- Basis Technologies
A free one-hour self-paced DOOH course and test covering formats, pDOOH, adoption, benefits and practical use cases.
Opens on Basis Technologies's website in a new tab.
- Time to complete
- 60 min
- Level
- Beginner
- Certificate
- Yes
Overview
Basis Technologies’ DOOH Essentials is a foundational one-hour e-learning course with a test and a digital credential. The course is designed to build introductory knowledge of digital out-of-home and programmatic DOOH, including the nuances between forms of DOOH, industry adoption, the channel’s benefits and common use cases. It is a good alternative or companion to vendor-specific platform courses because the credential focuses on channel knowledge rather than a single campaign workflow.
What You'll Learn
- Understand the major forms of digital OOH
- Define programmatic DOOH
- Review the main benefits of the channel
- Recognize practical DOOH use cases
- Understand current adoption at a high level
- Validate foundational knowledge through a course test
Highlights
- Free
- One-hour self-paced course
- Includes a test
- Earns a Basis Technologies badge
Who It's For
Best for
- Beginners
- Agency onboarding
- Digital buyers adding DOOH
- Marketers who want a credential
Before you start
- None
Access
- Cost
- Free
- Format
- Certification Course
- Time to complete
- 60 min
- Certificate
- Yes
- Hands-on
- Yes — structured lessons/exercises
Topics Covered
- DOOH
- Programmatic DOOH
- Strategy
FAQ
Questions about this resource
5 questions
What is DOOH Essentials?
DOOH Essentials is a certification course from Basis Technologies focused on dooh, programmatic dooh, strategy. A free one-hour self-paced DOOH course and test covering formats, pDOOH, adoption, benefits and practical use cases.
Is DOOH Essentials free?
Yes. It is listed here as free.
What level is DOOH Essentials for?
It is best treated as a beginner resource. The prerequisites above describe the background that will make it easiest to use.
How long does DOOH Essentials take?
Plan for 60 min. For reference resources, use it as needed rather than reading everything in one sitting.
What will I learn from DOOH Essentials?
The main outcomes are the practical skills and concepts listed in the What You’ll Learn section above.
Sources
Sources & Methodology
1 source
Access, course content and certification requirements are set by the resource provider. Last updated .
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