- Beginner
- Certification Course
- Free
DOOH Essentials
by Basis Technologies
A free one-hour self-paced DOOH course and test covering formats, pDOOH, adoption, benefits and practical use cases.
- Time to Complete
- 60 min
- Level
- Beginner
- Certificate
- Yes
Overview
Basis Technologies’ DOOH Essentials is a foundational one-hour e-learning course with a test and a digital credential. The course is designed to build introductory knowledge of digital out-of-home and programmatic DOOH, including the nuances between forms of DOOH, industry adoption, the channel’s benefits and common use cases. It is a good alternative or companion to vendor-specific platform courses because the credential focuses on channel knowledge rather than a single campaign workflow.
What You'll Learn
- Understand the major forms of digital OOH
- Define programmatic DOOH
- Review the main benefits of the channel
- Recognize practical DOOH use cases
- Understand current adoption at a high level
- Validate foundational knowledge through a course test
Highlights
- Free
- One-hour self-paced course
- Includes a test
- Earns a Basis Technologies badge
Who It's For
Best For
- Beginners
- Agency onboarding
- Digital buyers adding DOOH
- Marketers who want a credential
Prerequisites
- None
Topics Covered
- DOOH
- Programmatic DOOH
- Strategy
How to Use This Resource
DOOH Essentials is best used as a certification course rather than as a live rate card. Treat the examples and frameworks as a way to ask better questions before a proposal, then verify inventory, pricing, dates and specifications with the seller or platform.
The strongest planning value is in DOOH, Programmatic DOOH, and Strategy. Those topics connect directly to how outdoor media is bought: the screen or panel still has to match the audience journey, the creative has to be readable in context, and any measurement claim should be tied to a stated methodology.
Because this resource is provided by Basis Technologies, read it with the provider context in mind. Vendor education can be useful, but it should be balanced against independent market checks and competing quote paths.
Apply It to a Billboard Plan
- Write down the campaign decision this resource should support before opening it.
- Capture the terms, metrics or workflow steps that affect a live OOH brief.
- Translate the lesson into one buying question for a media owner, agency or platform.
- Use a calculator, size guide or market guide to test the idea against real campaign constraints.
At a Glance
- Topic
- DOOH
- Level
- Beginner
- Format
- Certification Course
- Cost
- Free
- Duration
- 60 min
- Provider
- Basis Technologies
- Hands-on
- Yes — structured lessons/exercises
- Certificate
- Yes
- Added
- 2026-08-04
- Updated
- 2026-08-04
Frequently Asked
- What is DOOH Essentials?
- DOOH Essentials is a certification course from Basis Technologies focused on dooh, programmatic dooh, strategy. A free one-hour self-paced DOOH course and test covering formats, pDOOH, adoption, benefits and practical use cases.
- Is DOOH Essentials free?
- Yes. It is listed here as free.
- What level is DOOH Essentials for?
- It is best treated as a beginner resource. The prerequisites above describe the background that will make it easiest to use.
- How long does DOOH Essentials take?
- Plan for 60 min. For reference resources, use it as needed rather than reading everything in one sitting.
- What will I learn from DOOH Essentials?
- The main outcomes are the practical skills and concepts listed in the What You’ll Learn section above.
Sources & Methodology
- DOOH EssentialsCredly / Basis Technologies - vendor certification
Pricing figures on this site are illustrative planning estimates, not quotes: rates vary by operator, market, availability, timing, and campaign requirements, so confirm current terms directly with the media owner before committing budget. This page was last reviewed on Aug 4, 2026. Report a correction.