Industry eventsDOOH Summit
IAB Australia Powering DOOH Summit Melbourne 2026
- Past
- In person - half-day conference
- IAB Australia + Outdoor Media Association
The Melbourne edition of IAB Australia's Powering DOOH program for brands, agencies, publishers, ad-tech platforms, and OOH specialists.
This event has already taken place. Details are kept for reference — check the organizer for the next edition, or browse upcoming events.
- Dates
- Aug 20, 2026
- Location
- PwC Melbourne, Melbourne, Australia
- Pricing
- Registration required
Overview
The Melbourne edition of Powering DOOH brings together brands, agencies, publishers, ad-tech platforms, and OOH specialists to examine the next phase of programmatic digital out-of-home in Australia.
What It Covers
The program looks at both strategic and technical changes in the DOOH buying market.
- programmatic OOH
- automation
- audience measurement
- campaign ROI
- omnichannel media
- DOOH investment
- digital trading
- market trends
What to Expect
The program combines technical sessions with strategic discussions, giving attendees both a market-level view of DOOH growth and practical examples of how digital outdoor campaigns are planned, traded, and measured.
Registration Context
Seats are issued through IAB Australia, with member and qualifying advertiser or agency access structured separately from standard admission.
Ideal For
Useful for Australian market participants working across buying, trading, planning, measurement, and media ownership.
- brands investing in DOOH
- programmatic buyers
- media agencies
- OOH media owners
- ad-tech providers
- campaign planners
- measurement teams
Registration
- Price
- Registration required
- Deadline
- No fixed closing date published
This edition has ended
Aug 20, 2026
Why Attend
The Melbourne edition of IAB Australia's Powering DOOH program for brands, agencies, publishers, ad-tech platforms, and OOH specialists.
Organizer
IAB Australia + Outdoor Media Association
Event organiser
FAQ
Event questions
5 questions
When is IAB Australia Powering DOOH Summit Melbourne 2026?
Listed dates: Aug 20, 2026.
Where is IAB Australia Powering DOOH Summit Melbourne 2026 held?
IAB Australia Powering DOOH Summit Melbourne 2026 is held at PwC Melbourne, Melbourne, Australia. The event format is in person - half-day conference.
How much does IAB Australia Powering DOOH Summit Melbourne 2026 cost?
Registration for IAB Australia Powering DOOH Summit Melbourne 2026 is closed (registration required). Check the organizer for the next edition's pricing.
Who should attend IAB Australia Powering DOOH Summit Melbourne 2026?
brands investing in DOOH, programmatic buyers, media agencies, OOH media owners, ad-tech providers, campaign planners, measurement teams.
What topics does IAB Australia Powering DOOH Summit Melbourne 2026 cover?
programmatic OOH, automation, audience measurement, campaign ROI, omnichannel media, DOOH investment, digital trading, market trends.
Sources
Sources & Methodology
1 source
- iabaustralia.com.au
Confirm dates, ticket availability and registration terms with the event organiser. Last updated .
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