LearningCertification Course
Accelerate: Foundations of DOOH
- Free
- Beginner
- Vistar Academy
Vistar’s free foundational certification covers the pDOOH ecosystem, targeting, data, impressions, creative workflows and omnichannel campaign planning.
Opens on Vistar Academy's website in a new tab.
- Time to complete
- ~60 min
- Level
- Beginner
- Certificate
- Yes
Overview
Accelerate: Foundations of DOOH is Vistar Academy’s recommended starting certification for buyers, sellers and marketers entering digital out-of-home. The curriculum explains the foundations of programmatic technology, buyer and seller roles in the OOH ecosystem, targeting strategies such as audiences, triggers and points of interest, the data landscape, impression mechanics, measurement and creative workflows. It also covers dynamic creative, transcoding, approvals and practical programmatic best practices. Individual Vistar Academy lessons are designed to be short, while the full Accelerate certification takes about an hour and awards a certificate on completion.
What You'll Learn
- Understand the foundations of programmatic technology in OOH
- Map the roles of buyers, sellers and platforms in pDOOH
- Use audience, trigger and POI targeting concepts
- Understand DOOH impressions, data sources and measurement
- Learn creative approval, transcoding and dynamic creative basics
- Plan DOOH more confidently as part of an omnichannel campaign
Highlights
- Free for people outside Vistar’s customer base
- Approximately one hour for the certification
- Interactive short-form lessons
- Certificate awarded on successful completion
Who It's For
Best for
- Brand and agency teams new to pDOOH
- OOH professionals moving into programmatic
- Media owners who want to understand the buyer workflow
- Digital marketers adding physical media
Before you start
- No Vistar account relationship required
- No previous pDOOH expertise required
Access
- Cost
- Free
- Format
- Certification Course
- Time to complete
- ~60 min
- Certificate
- Yes
- Hands-on
- Yes — structured lessons/exercises
Topics Covered
- DOOH
- Programmatic DOOH
- Targeting
- Creative
- Measurement
FAQ
Questions about this resource
5 questions
What is Accelerate: Foundations of DOOH?
Accelerate: Foundations of DOOH is a certification course from Vistar Academy focused on dooh, programmatic dooh, targeting. Vistar’s free foundational certification covers the pDOOH ecosystem, targeting, data, impressions, creative workflows and omnichannel campaign planning.
Is Accelerate: Foundations of DOOH free?
Yes. It is listed here as free.
What level is Accelerate: Foundations of DOOH for?
It is best treated as a beginner resource. The prerequisites above describe the background that will make it easiest to use.
How long does Accelerate: Foundations of DOOH take?
Plan for ~60 min. For reference resources, use it as needed rather than reading everything in one sitting.
What will I learn from Accelerate: Foundations of DOOH?
The main outcomes are the practical skills and concepts listed in the What You’ll Learn section above.
Sources
Sources & Methodology
2 sources
- Vistar Media - vendor academyVistar Academyvistarmedia.com (opens in a new tab)
- Vistar Media - vendorAccelerate: Foundations of Digital Out-of-Home launchvistarmedia.com (opens in a new tab)
Access, course content and certification requirements are set by the resource provider. Last updated .
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