Accelerate: Foundations of DOOH

Accelerate: Foundations of DOOH is Vistar Academy’s recommended starting certification for buyers, sellers and marketers entering digital out-of-home. The curriculum explains the foundations of programmatic technology, buyer and seller roles in the OOH ecosystem, targeting strategies such as audiences, triggers and points of interest, the data landscape, impression mechanics, measurement and creative workflows. It also covers dynamic creative, transcoding, approvals and practical programmatic best practices. Individual Vistar Academy lessons are designed to be short, while the full Accelerate certification takes about an hour and awards a certificate on completion.

• Understand the foundations of programmatic technology in OOH
• Map the roles of buyers, sellers and platforms in pDOOH
• Use audience, trigger and POI targeting concepts
• Understand DOOH impressions, data sources and measurement
• Learn creative approval, transcoding and dynamic creative basics
• Plan DOOH more confidently as part of an omnichannel campaign

• Free for people outside Vistar’s customer base
• Approximately one hour for the certification
• Interactive short-form lessons
• Certificate awarded on successful completion

• DOOH
• Programmatic DOOH
• Targeting
• Creative
• Measurement

Accelerate: Foundations of DOOH is best used as a certification course rather than as a live rate card. Treat the examples and frameworks as a way to ask better questions before a proposal, then verify inventory, pricing, dates and specifications with the seller or platform.

The strongest planning value is in DOOH, Programmatic DOOH, Targeting, and Creative. Those topics connect directly to how outdoor media is bought: the screen or panel still has to match the audience journey, the creative has to be readable in context, and any measurement claim should be tied to a stated methodology.

Because this resource is provided by Vistar Academy, read it with the provider context in mind. Vendor education can be useful, but it should be balanced against independent market checks and competing quote paths.

• Write down the campaign decision this resource should support before opening it.
• Capture the terms, metrics or workflow steps that affect a live OOH brief.
• Translate the lesson into one buying question for a media owner, agency or platform.
• Use a calculator, size guide or market guide to test the idea against real campaign constraints.

Topic

DOOH

Level

Beginner

Format

Certification Course

Cost

Free

Duration

~60 min

Provider

Vistar Academy

Hands-on

Yes — structured lessons/exercises

Certificate

Yes

Added

2026-08-04

Updated

2026-08-04