Format Guides

Billboard and Out-of-Home Formats

Explore 79 commercial OOH formats with buying models, planning costs, production requirements, lead times, creative specs, measurement notes, and campaign fit.

Format Category

Digital OOH

6 guides

7 min read

Three Dimensional Anamorphic DOOH

Learn how to buy 3d anamorphic digital billboards, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $50,000-$500,000+ for premium media flights; globally iconic sites can exceed this.
Production: $25,000-$250,000+ for concepting, 3D animation, rendering, versioning and on-site testing.
Lead time: 6-14 weeks for a polished execution.
Best suited to: Product launches, entertainment, gaming, automotive, fashion and campaigns built for earned reach.

7 min read

Digital Place Based Networks

Digital Place-Based Advertising Networks: buying, media and production costs, specifications, creative, lead times and measurement.

Media: $5-$30+ CPM is a broad planning range; premium, scarce or highly targeted venues can price higher.
Production: $150-$5,000 for a standard set of static/video assets; dynamic creative and many aspect ratios add cost.
Lead time: 2-10 business days for standard assets.
Best suited to: Audience and context targeting, incremental reach, omnichannel extensions and campaigns needing flexible timing.

7 min read

Digital Street Kiosks

Learn how to buy digital street kiosk advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $5-$30+ CPM programmatically or $1,000-$15,000+ for direct local packages, depending on city and scale.
Production: $150-$2,500 for static, motion or feed-enabled creative adaptation; no print installation.
Lead time: 2-10 business days, longer for data feeds or interactive functions.
Best suited to: Urban retail, events, tourism, apps, entertainment and context-aware campaigns.

8 min read

Dynamic Creative DOOH

Learn how to buy dynamic creative dooh, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: Media follows the underlying DOOH format; dynamic technology or service fees may add $1,000-$25,000+ to a campaign.
Production: $2,000-$50,000+ for templates, feeds, logic, QA and reporting, depending on complexity and number of sizes.
Lead time: 3-8 weeks for robust production and testing.
Best suited to: Weather-sensitive products, retail stock, travel, sports scores, countdowns, contextual messages and multi-location campaigns.

7 min read

Interactive Touchscreen DOOH

Learn how to buy interactive and touchscreen dooh, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $10,000-$250,000+ for media and activation rights depending on location and duration.
Production: $10,000-$200,000+ for UX, software, content, integration, accessibility testing and on-site support.
Lead time: 6-16 weeks for a reliable public deployment.
Best suited to: Product exploration, maps, games, sampling, lead capture, ticketing and experiences with a genuine reason to interact.

8 min read

Programmatic DOOH

Learn how to buy programmatic digital out-of-home, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $5-$50+ CPM depending on format, market, audience, deal type and scarcity; landmark screens can be much higher.
Production: $300-$10,000+ for a multi-size creative set, video, dynamic templates or data feeds; there is no print cost.
Lead time: 3-15 business days for standard setup and QA; dynamic creative needs more time.
Best suited to: Flexible multi-market reach, audience targeting, contextual triggers, short flights, retargeting extensions and omnichannel plans.

Format Category

Roadside billboards

10 guides

7 min read

Forty Eight Sheet Billboards

Learn how to buy 48-sheet billboards, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $1,000-$15,000+ per panel per two weeks, with London and premium sites significantly higher.
Production: $500-$3,000 for printed skins or paper and posting; special access and extensions add cost.
Lead time: 5-10 business days after final artwork.
Best suited to: Mass reach, retail, entertainment, automotive, launches and directional messages.

7 min read

Ninety Six Sheet Billboards

Learn how to buy 96-sheet billboards, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $5,000-$50,000+ per cycle depending on market and landmark status.
Production: $1,500-$8,000+ for print, finishing, posting and access.
Lead time: 1-3 weeks after approval.
Best suited to: Major launches, automotive, film, fashion, sports and campaigns where scale itself communicates stature.

8 min read

Billboard Posters 30 Sheet

Learn how to buy billboard posters (30-sheet), including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $500-$5,000 per face per four weeks in many US markets, with major-city and high-demand sites costing more.
Production: $250-$1,500 for design, printed substrate and posting, depending on material, quantity and installation.
Lead time: 4-8 business days after artwork approval.
Best suited to: Local retail, healthcare, restaurants, services, political messaging, events and neighborhood coverage.

8 min read

Digital Billboards

Learn how to buy digital billboards, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $250-$20,000+ for a four-week presence in many markets; premium spectaculars and dense metro coverage can exceed this substantially.
Production: No print or posting cost. Allow roughly $300-$5,000 for static or motion asset adaptation; dynamic feeds and approvals can add more.
Lead time: 1-5 business days for standard static creative once approved; dynamic integrations need longer.
Best suited to: Time-sensitive retail, events, launches, weather-triggered messaging, multiple creative variants and short campaign flights.

7 min read

Highway Logo Signs

Learn how to buy highway logo sign advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $300-$5,000+ per year per logo panel in many programs, excluding fabrication; rates vary by state and traffic.
Production: $300-$1,500+ for a compliant logo panel, mounting and replacement.
Lead time: 4-12 weeks due to eligibility review, fabrication and installation scheduling.
Best suited to: Eligible roadside businesses that need directional discovery and capture of in-route demand.

7 min read

Junior Posters 8 Sheet

Learn how to buy junior posters (8-sheet), including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $300-$2,500 per face per four weeks is a practical planning range outside premium locations.
Production: $150-$700 for printing and standard posting; design and special finishing are additional.
Lead time: 3-7 business days after approved art.
Best suited to: Hyperlocal services, quick-service restaurants, community events, recruitment, real estate and store-direction campaigns.

7 min read

Large Format Spectaculars

Learn how to buy large-format spectaculars, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $20,000-$250,000+ per four weeks; globally iconic locations may cost much more.
Production: $2,000-$50,000+ depending on print area, digital adaptation, custom fabrication, lighting and structural work.
Lead time: 2-8 weeks; engineered custom elements and permits may extend the schedule.
Best suited to: Global launches, entertainment, fashion, technology, tourism and campaigns designed to earn press or social sharing.

7 min read

Painted Wall Murals

Learn how to buy painted wall murals, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $10,000-$100,000+ for wall rights and campaign time, with large landmark walls higher.
Production: $8,000-$75,000+ for artwork translation, paint, lifts, crew and site restoration.
Lead time: 3-8 weeks including wall preparation, painting and weather contingency.
Best suited to: Culture, fashion, music, community initiatives, launches and work intended to generate organic photography.

8 min read

Static Bulletin Billboards

Learn how to buy static bulletin billboards, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $1,500-$30,000+ per face per four weeks; landmark locations can be far higher.
Production: $800-$5,000 for design, printed vinyl and installation; extensions, lighting work and special structures add cost.
Lead time: 5-10 business days after final artwork for a standard vinyl posting.
Best suited to: Broad reach, launches, automotive, entertainment, tourism, retail openings, recruitment and directional campaigns.

7 min read

Wallscapes

Learn how to buy wallscape advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $10,000-$100,000+ per four weeks depending on city, size and exposure.
Production: $3,000-$40,000+ for mesh or vinyl printing, rigging and installation; unusual access and engineering drive cost.
Lead time: 2-6 weeks after approval, longer when permits or engineered attachments are required.
Best suited to: Brand stature, entertainment, fashion, sports, launches and high-impact urban campaigns.

Format Category

Street furniture

11 guides

8 min read

Six Sheet Posters

Learn how to buy 6-sheet posters and digital 6-sheets, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $200-$3,000+ per panel per cycle, with premium central-city digital sites higher.
Production: $50-$300 for a static print and posting; digital adaptation is often $150-$1,500.
Lead time: 2-7 business days for standard assets.
Best suited to: Retail, entertainment, tourism, public information and campaigns needing pedestrian plus road visibility.

7 min read

Bike Share Station Advertising

Learn how to buy bike-share station advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $10,000-$1,000,000+ depending on whether the buy is local panels or system naming/sponsorship.
Production: $100-$1,500 per station panel or decal set; fleet-wide bike and dock branding requires a custom quote.
Lead time: 3-8 weeks for a standard panel campaign; major sponsorships take months.
Best suited to: Sustainability, finance, technology, tourism, fitness and brands seeking civic utility.

7 min read

Bus Bench Advertising

Learn how to buy bus bench advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $75-$750+ per bench per four weeks in many markets.
Production: $50-$300 per printed panel plus posting; full custom wraps cost more.
Lead time: 3-7 business days.
Best suited to: Hyperlocal services, healthcare, legal, real estate, restaurants and community campaigns.

8 min read

Bus Shelter Advertising

Learn how to buy bus shelter advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $500-$8,000+ per panel per four weeks, depending heavily on city and location.
Production: $100-$600 for a standard print and posting; shelter wraps, custom builds and digital content cost more.
Lead time: 3-10 business days for standard static or digital assets; custom takeovers need several weeks.
Best suited to: Local retail, entertainment, apps, food and beverage, tourism, public services and urban reach.

7 min read

Citylight And Mupi Panels

Citylight and MUPI Advertising Panels: buying, media and production costs, specifications, creative, lead times and measurement.

Media: $300-$5,000+ per panel per cycle, with capital-city digital units higher.
Production: $75-$400 for a backlit print; digital resizing or motion adaptation commonly starts around $150.
Lead time: 2-7 business days after approved artwork.
Best suited to: Fashion, beauty, retail, entertainment, food, tourism and proximity-driven campaigns.

7 min read

Newsstand Advertising

Learn how to buy newsstand advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $500-$10,000+ per location per four weeks depending on market and coverage.
Production: $300-$4,000 for panels or a partial/full structure wrap and installation.
Lead time: 1-3 weeks after measurements and approvals.
Best suited to: Retail, entertainment, publishing, local services and campaigns seeking repeated street-level contact.

7 min read

Street Kiosk Advertising

Learn how to buy street kiosk advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $500-$8,000+ per kiosk per four weeks, with premium digital city-center units higher.
Production: $100-$1,000 for standard prints; multi-face wraps and custom fabrication may reach several thousand dollars.
Lead time: 4-10 business days for standard campaigns.
Best suited to: Wayfinding-adjacent retail, entertainment, tourism, launches and pedestrian engagement.

7 min read

Street Pole Banners

Learn how to buy street pole banner advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $50-$500+ per pole per month, often with program minimums and municipal fees.
Production: $100-$400 per double-sided banner including common hardware and installation; special access adds cost.
Lead time: 2-5 weeks including permits, fabrication and coordinated installation.
Best suited to: Festivals, universities, districts, tourism, arts, seasonal retail and civic campaigns.

7 min read

Telephone Kiosk Advertising

Telephone Kiosk and Phone Box Advertising: buying, media and production costs, specifications, creative, lead times and measurement.

Media: $300-$5,000+ per unit per four weeks depending on city and landmark value.
Production: $200-$3,000 for panel production or a multi-surface wrap.
Lead time: 1-3 weeks after survey and approval.
Best suited to: Tourism, entertainment, fashion, launches and highly photographed city-center campaigns.

7 min read

Urban Panels

Learn how to buy urban panel advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $500-$10,000+ per panel per four weeks depending on market and exact entrance.
Production: $100-$800 for static print and posting; digital adaptation is usually lower unless motion is produced.
Lead time: 3-10 business days.
Best suited to: Entertainment, retail, local services, recruitment and neighborhood-level reach.

7 min read

Wayfinding And Information Panels

Wayfinding and Information Panel Advertising: buying, media and production costs, specifications, creative, lead times and measurement.

Media: $500-$20,000+ per month depending on network, exclusivity and sponsorship rights.
Production: $100-$2,000 per panel or digital asset set; custom branded structures cost more.
Lead time: 2-8 weeks because content and civic approvals can be detailed.
Best suited to: Tourism, local attractions, district sponsors, retail and services with genuine proximity relevance.

Format Category

Specialty OOH

6 guides

7 min read

Aerial Advertising

Learn how to buy aerial advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $500-$10,000+ per flight for banners, while skywriting, blimps and complex operations cost substantially more.
Production: $500-$5,000+ for banner fabrication; aircraft operation is generally part of media cost.
Lead time: 2-6 weeks for artwork, fabrication, permissions and weather planning.
Best suited to: Beach markets, sports, festivals, entertainment and simple awareness messages.

7 min read

Beach And Boardwalk Advertising

Learn how to buy beach and boardwalk advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $2,000-$100,000+ for seasonal packages depending on destination and exclusivity.
Production: $500-$50,000+ for weather-resistant panels, wraps, branded shade, flags or installations.
Lead time: 4-10 weeks including permits and seasonal setup.
Best suited to: Beverages, tourism, sunscreen, apparel, entertainment and summer services.

7 min read

Experiential Ooh Installations

Learn how to buy experiential ooh installations, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $25,000-$500,000+ for location and operating rights, with iconic sites higher.
Production: $25,000-$1,000,000+ for design, fabrication, logistics, staff and removal.
Lead time: 8-20+ weeks depending on engineering and permits.
Best suited to: Product trials, launches, entertainment, technology, sampling and campaigns designed for direct participation and earned media.

7 min read

Inflatable Advertising

Learn how to buy inflatable advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $500-$10,000+ per day for rentals and site operations depending on size and complexity.
Production: $1,000-$50,000+ to design and fabricate a custom inflatable; very large engineered forms cost more.
Lead time: 3-10 weeks for custom work.
Best suited to: Openings, family events, sports, entertainment and products with recognizable physical shapes.

7 min read

Banners And Flags

Learn how to buy outdoor banners and flags, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $0 on owned property excluding permits; paid placements range from hundreds to tens of thousands of dollars per month.
Production: $50-$500+ for small banners/flags and $1,000-$25,000+ for large engineered banner systems.
Lead time: 3 days to 4 weeks depending on size and permits.
Best suited to: Events, openings, promotions, sponsorships, construction and seasonal campaigns.

7 min read

Projection Mapping

Learn how to buy projection mapping advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $25,000-$500,000+ for site, equipment and event operations depending on scale and nights.
Production: $20,000-$300,000+ for mapping, animation, technical rehearsal and content playback.
Lead time: 8-16+ weeks including permits and rehearsals.
Best suited to: Entertainment, automotive, technology, tourism, civic celebrations and earned-media launches.

Format Category

Transport and travel media

1 guides

7 min read

Airport Advertising

Learn how to buy airport advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $5,000-$250,000+ per month depending on airport, terminal, format and exclusivity.
Production: $200-$100,000+ from a digital asset set to large custom builds, wraps or branded lounges.
Lead time: 1-8 weeks; security, fire and installation approvals can extend custom work.
Best suited to: B2B, finance, technology, tourism, luxury, global launches and brands seeking high-dwell traveler audiences.

Format Category

Place-based OOH

16 guides

7 min read

Bar And Restaurant Advertising

Learn how to buy bar and restaurant advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $2,500-$100,000+ for network campaigns, or $5-$30+ CPM for eligible digital screens.
Production: $100-$20,000+ for digital assets, table media, coasters, menu inserts, sampling kits or branded fixtures.
Lead time: 2-8 weeks depending on venue and alcohol approvals.
Best suited to: Beverages, entertainment, delivery, payments, mobility and social occasions.

7 min read

Cinema Advertising

Learn how to buy cinema lobby and screen advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $500-$50,000+ per market flight depending on screens, weeks, targeting and premium titles.
Production: $500-$20,000+ for cinema-standard video mastering, versions, posters, standees or lobby builds.
Lead time: 2-6 weeks; on-screen assets require technical and content approval.
Best suited to: Entertainment, gaming, automotive, food and beverage, telecom and brand storytelling.

7 min read

Campus Advertising

College and University Campus Advertising: buying, media and production costs, specifications, creative, lead times and measurement.

Media: $1,000-$50,000+ per campus program depending on duration, formats and activation rights.
Production: $100-$15,000+ for digital assets, posters, table media, sampling kits or experiential builds.
Lead time: 2-8 weeks, longer near restricted exam or orientation periods.
Best suited to: Recruitment, technology, entertainment, food, finance education and brands relevant to student life.

7 min read

Ev Charging Advertising

Learn how to buy ev charging station advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $8-$40+ CPM or direct network packages from a few thousand dollars upward, depending on scale and data.
Production: $150-$5,000 for static/video assets or dynamic integrations; charger wraps and bay signage add print costs.
Lead time: 2-15 business days for standard creative.
Best suited to: Automotive, energy, finance, retail, technology, travel and sustainability-focused brands.

7 min read

Escalator And Moving Walkway Ads

Escalator and Moving Walkway Advertising: buying, media and production costs, specifications, creative, lead times and measurement.

Media: $2,000-$50,000+ per bank per four weeks depending on venue and takeover depth.
Production: $1,000-$25,000+ for step risers, side panels, handrail film or digital ribbon content and installation.
Lead time: 3-8 weeks with safety approval and overnight access.
Best suited to: Retail, tourism, entertainment, finance and brands using sequential storytelling.

7 min read

Fuel Station Advertising

Learn how to buy fuel station advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $500-$10,000+ per station package per four weeks, or network CPMs commonly planned in the $5-$30+ range.
Production: $50-$5,000 per station for cards, decals or digital assets; multi-surface takeovers cost more.
Lead time: 2-6 weeks, with fuel-brand and safety approvals.
Best suited to: Automotive, food, beverages, finance, telecom, retail and local services targeting drivers.

7 min read

Gym And Fitness Advertising

Learn how to buy gym and fitness center advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $3,000-$100,000+ for multi-club programs or roughly $5-$25+ CPM for digital inventory.
Production: $150-$10,000+ for digital creative, posters, locker decals, sampling materials or branded installations.
Lead time: 2-6 weeks depending on activation.
Best suited to: Sportswear, wellness, beverages, healthcare, entertainment and products aligned with active lifestyles.

7 min read

Healthcare Facility Advertising

Learn how to buy healthcare facility advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $5-$35+ CPM or $5,000-$200,000+ for targeted multi-facility campaigns.
Production: $200-$10,000+ for compliant digital versions, printed patient materials or sponsored educational content.
Lead time: 3-10 weeks because medical/legal review can be extensive.
Best suited to: Health education, OTC products, insurance, wellness and services appropriate to the venue.

7 min read

Hotel Advertising

Learn how to buy hotel advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $1,000-$50,000+ per property or network flight, depending on class, market and format.
Production: $150-$10,000+ for digital assets, print, room collateral or lobby installations.
Lead time: 2-8 weeks including brand and property approval.
Best suited to: Travel, finance, luxury, dining, mobility, entertainment and local destinations.

7 min read

Office And Elevator Advertising

Office Building and Elevator Advertising: buying, media and production costs, specifications, creative, lead times and measurement.

Media: $5-$30+ CPM or $500-$10,000+ per building package per month.
Production: $150-$3,000 for static/video versions or data feeds; static elevator panels may add printing and installation.
Lead time: 2-10 business days for standard digital creative.
Best suited to: B2B, finance, technology, recruitment, business travel, food delivery and premium consumer services.

7 min read

Parking Garage Advertising

Learn how to buy parking garage advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $500-$15,000+ per garage per month depending on traffic and takeover level.
Production: $100-$10,000+ for panels, columns, gate arms, floor decals or digital assets.
Lead time: 2-6 weeks including site and safety approval.
Best suited to: Automotive, retail, entertainment, finance, travel and nearby destinations.

7 min read

Residential Building Advertising

Learn how to buy residential building advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $5-$25+ CPM or $500-$7,500+ per building/network package per month.
Production: $150-$2,500 for digital assets; printed lobby or elevator placements add production and installation.
Lead time: 2-10 business days for standard digital creative.
Best suited to: Local services, delivery, telecom, finance, home goods, entertainment and neighborhood retail.

7 min read

Restroom Advertising

Learn how to buy restroom advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $500-$20,000+ per venue network flight depending on coverage and format.
Production: $50-$2,000 per venue for posters, clings or mirror executions; custom installations cost more.
Lead time: 1-4 weeks.
Best suited to: Entertainment, personal care, healthcare, beverages and messages benefiting from close, longer viewing.

7 min read

Shopping Mall Advertising

Learn how to buy shopping mall advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $1,000-$50,000+ per mall per four weeks depending on format, center quality and takeover level.
Production: $100-$25,000+ from a digital asset set or poster to escalator wraps and custom installations.
Lead time: 1-6 weeks depending on complexity.
Best suited to: Retail, beauty, fashion, entertainment, dining, telecom and product launches close to purchase.

7 min read

Ski Resort Advertising

Learn how to buy ski resort and mountain advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $5,000-$250,000+ per season depending on resort scale, assets and exclusivity.
Production: $500-$75,000+ for signs, gondola wraps, digital content, lodge installations and weather-rated production.
Lead time: 4-12 weeks before the season or campaign start.
Best suited to: Winter apparel, automotive, travel, finance, beverages and premium lifestyle brands.

7 min read

Vending Machine Advertising

Learn how to buy vending machine advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $100-$2,000+ per machine per month depending on exclusivity, traffic and format.
Production: $200-$2,500+ per machine for a partial/full wrap or screen asset set.
Lead time: 2-6 weeks including operator approval and service scheduling.
Best suited to: Beverages, snacks, payments, entertainment and products sold through or near the machine.

Format Category

Building-scale media

4 guides

7 min read

Bridge And Overpass Advertising

Learn how to buy bridge and overpass advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $5,000-$100,000+ per month depending on traffic, city and exclusivity.
Production: $2,000-$30,000+ for printed mesh, rigid panels, certified rigging and traffic management.
Lead time: 3-8 weeks, with permits and lane-closure planning often controlling timing.
Best suited to: City events, sports, tourism, launches and broad commuter reach.

7 min read

Building Wraps

Learn how to buy building wrap advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $25,000-$500,000+ per month depending on city, scale and exclusivity.
Production: $20,000-$250,000+ for mesh printing, engineering, access equipment and installation.
Lead time: 4-12+ weeks, driven by approvals, engineering, permits and weather.
Best suited to: Major launches, corporate milestones, fashion, entertainment and citywide awareness.

7 min read

Construction Hoarding Advertising

Learn how to buy construction hoarding advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $1,000-$25,000+ per month depending on frontage, city and footfall; property owners may bundle it with development marketing.
Production: $10-$40 per sq ft for many printed and installed panel systems, with surface preparation and anti-graffiti laminate extra.
Lead time: 1-3 weeks after measurements and approvals.
Best suited to: Property marketing, retail openings, neighborhood storytelling, place-making and long-duration awareness.

7 min read

Rooftop Billboards

Learn how to buy rooftop billboards, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $5,000-$75,000+ per four weeks depending on market and sightline.
Production: $1,000-$15,000+ for vinyl or rigid-face production and access; custom letters or lighting cost more.
Lead time: 1-4 weeks after approval, subject to access and municipal rules.
Best suited to: Long-term brand presence, entertainment, real estate, tourism and businesses with strong geographic relevance.

Format Category

Transit advertising

11 guides

7 min read

Bus Exterior Panels

Learn how to buy bus exterior panel advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $500-$5,000+ per bus per four weeks depending on panel size and market.
Production: $150-$1,500 per bus for printed side or tail panels and installation.
Lead time: 1-3 weeks after approved files and fleet scheduling.
Best suited to: Broad urban awareness, local services, entertainment, recruitment, retail and route-relevant campaigns.

7 min read

Bus Interior Advertising

Learn how to buy bus interior advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $100-$1,500+ per bus per four weeks depending on inventory and market.
Production: $20-$250 per printed card set plus installation; digital asset adaptation is often $150-$1,000.
Lead time: 3-10 business days after approved artwork.
Best suited to: Apps, education, recruitment, healthcare, local services and messages that benefit from commuter dwell time.

7 min read

Ferry And Marine Advertising

Learn how to buy ferry and marine transit advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $2,000-$50,000+ per month depending on market, vessel scale and terminal coverage.
Production: $500-$50,000+ from interior cards to a vessel exterior wrap.
Lead time: 3-8 weeks, with dry-dock or operating schedules affecting access.
Best suited to: Tourism, destinations, events, finance, beverages and coastal-market awareness.

7 min read

Full Bus Wraps

Learn how to buy full bus wrap advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $3,000-$20,000+ per bus per four weeks depending on market and route coverage.
Production: $5,000-$20,000+ per bus for design adaptation, cast vinyl, installation and eventual removal.
Lead time: 3-6 weeks including fleet templates, print and vehicle scheduling.
Best suited to: Launches, entertainment, tourism, sports, fashion and high-impact city awareness.

7 min read

Rail And Subway Interiors

Learn how to buy rail and subway interior advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $200-$3,000+ per car per four weeks, depending on takeover level and market.
Production: $50-$1,000 per car for printed sets and installation; full interior wraps are significantly higher.
Lead time: 1-4 weeks after creative approval.
Best suited to: Entertainment, apps, finance, education, recruitment and commuter-focused services.

7 min read

Rail Platform Advertising

Learn how to buy rail and subway platform advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $500-$20,000+ per unit or station package per four weeks, with major hubs higher.
Production: $100-$2,000 for static print/posting or digital versioning; large trackside skins cost more.
Lead time: 3-15 business days; access windows can determine installation.
Best suited to: Entertainment, retail, tourism, finance, technology and commuter services.

7 min read

Rideshare In Car Advertising

Learn how to buy rideshare in-car advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $8-$40+ CPM is a broad planning range, varying by screen type, city and targeting.
Production: $150-$3,000 for static/video versioning, interactive flows or dynamic feeds; there is no print cost for screens.
Lead time: 2-10 business days for standard assets.
Best suited to: Apps, entertainment, travel, dining, finance and offers that benefit from a captive passenger audience.

7 min read

Transit Vehicle Wrapping

Shuttle and Specialty Transit Vehicle Wraps: buying, media and production costs, specifications, creative, lead times and measurement.

Media: $500-$5,000+ per vehicle per month depending on market, route and exclusivity.
Production: $2,000-$10,000+ per vehicle for print, installation and removal.
Lead time: 2-5 weeks including exact fleet templates.
Best suited to: Destinations, tourism, events, education, property and route-relevant services.

7 min read

Station Domination

Learn how to buy station domination advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $25,000-$500,000+ per station per four weeks, depending on market, station volume and coverage.
Production: $10,000-$250,000+ for artwork versioning, printing, installation, special builds and removal.
Lead time: 6-12+ weeks for surveying, approvals and overnight installation windows.
Best suited to: Major launches, entertainment, tourism, sports and campaigns needing immersive urban presence.

7 min read

Taxi Advertising

Learn how to buy taxi advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $200-$2,000+ per taxi per four weeks depending on format and city.
Production: $100-$5,000 per vehicle, from top inserts or door decals to a full wrap.
Lead time: 1-4 weeks including fleet scheduling.
Best suited to: Tourism, entertainment, finance, apps, luxury, hospitality and citywide launches.

7 min read

Rail Exterior Wraps

Learn how to buy train, tram and rail exterior wraps, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $10,000-$100,000+ per train per month depending on market, coverage and vehicle count.
Production: $10,000-$75,000+ per train for survey, print, installation and removal.
Lead time: 4-8 weeks including operator approvals and depot scheduling.
Best suited to: Citywide launches, sports, tourism, entertainment and campaigns seeking landmark visibility.

Format Category

Retail media

7 guides

7 min read

Convenience Store Advertising

Learn how to buy convenience store advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $2,500-$150,000+ depending on store count and format, or approximately $5-$35+ CPM for digital screens.
Production: $100-$15,000+ for screen assets, window clings, cooler decals, counter cards and installation.
Lead time: 2-8 weeks including chain approval.
Best suited to: Beverages, snacks, lottery where legal, telecom, delivery apps, quick meals and impulse categories.

7 min read

Cooler And Refrigerator Door Media

Cooler and Refrigerator Door Advertising: buying, media and production costs, specifications, creative, lead times and measurement.

Media: $2,500-$150,000+ for multi-store programs, depending on doors and digital capabilities.
Production: $25-$500+ per door for printed clings or panels; custom digital content and integrations cost more.
Lead time: 3-8 weeks including category and store approval.
Best suited to: Beverages, frozen foods, dairy, prepared meals and immediate adjacent-category conversion.

7 min read

Digital Menu Board Advertising

Digital Menu Board and Point-of-Sale Screen Advertising: buying, media and production costs, specifications, creative, lead times and measurement.

Media: $5-$40+ CPM or custom multi-location packages from several thousand dollars upward.
Production: $200-$10,000+ for screen versions, motion, daypart variants and product-feed integration.
Lead time: 2-8 weeks including brand, pricing and operations approval.
Best suited to: Food, beverage, entertainment, payments and adjacent products with a direct purchase context.

7 min read

Grocery And Supermarket Advertising

Learn how to buy grocery and supermarket advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $5,000-$300,000+ for multi-store campaigns, or roughly $5-$40+ CPM for eligible digital inventory.
Production: $100-$30,000+ depending on digital assets, printed kits, cart panels, cooler clings and installation scale.
Lead time: 3-10 weeks due to retailer, product and pricing approvals.
Best suited to: Food, beverage, household, personal care and products where last-mile purchase influence matters.

7 min read

Pharmacy Advertising

Learn how to buy pharmacy advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $5,000-$200,000+ for multi-store campaigns or around $5-$35+ CPM for digital inventory.
Production: $100-$15,000+ for screen assets, aisle signs, counter media and compliant printed kits.
Lead time: 3-10 weeks including medical, legal and retailer approvals.
Best suited to: OTC health, wellness, insurance, personal care and approved public-health messaging.

7 min read

Retail In Store Media

Learn how to buy retail in-store media, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $5-$40+ CPM for digital inventory or $5,000-$250,000+ for multi-store direct programs.
Production: $100-$20,000+ for digital versioning, printed POS kits, shelf fixtures or custom displays.
Lead time: 2-8 weeks; retailer category approval and store distribution add time.
Best suited to: CPG, electronics, beauty, pharmacy and any brand with a measurable product sold in the venue.

7 min read

Cart And Basket Advertising

Learn how to buy shopping cart and basket advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $2,500-$100,000+ for multi-store programs depending on cart count and duration.
Production: $5-$50+ per cart or basket component for print and installation, with tooling/custom hardware extra.
Lead time: 3-8 weeks including retailer approval and distribution.
Best suited to: CPG, household, finance, telecom and products relevant to the shopping mission.

Format Category

Venue media

2 guides

7 min read

Event And Festival Media

Learn how to buy event and festival advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $5,000-$1,000,000+ depending on event scale, rights and category exclusivity.
Production: $1,000-$250,000+ for signage, digital content, structures, staff, sampling and logistics.
Lead time: 4-16 weeks, with major sponsorships planned much earlier.
Best suited to: Beverages, entertainment, telecom, finance, mobility, fashion and products tied naturally to the event experience.

7 min read

Stadium And Arena Advertising

Learn how to buy stadium and arena advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $5,000-$1,000,000+ depending on venue, rights, season length and exclusivity.
Production: $500-$100,000+ for LED versions, printed signage, fabrication, installation and activation assets.
Lead time: 2-12 weeks depending on sponsorship complexity.
Best suited to: Sportswear, beverages, automotive, finance, telecom, entertainment and local market leaders.

Format Category

Mobile OOH

3 guides

8 min read

Fleet Vehicle Wraps

Learn how to buy fleet vehicle wrap advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $0 media cost on owned vehicles; managed advertising fleets may charge $300-$2,000+ per vehicle per month.
Production: $1,500-$6,500+ per vehicle for a professional full wrap; partial wraps and decals cost less.
Lead time: 1-3 weeks for design, print and installation scheduling.
Best suited to: Local services, delivery brands, field sales, real estate and any company with vehicles already circulating.

7 min read

Mobile Billboard Trucks

Learn how to buy mobile billboard trucks, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $800-$5,000+ per truck per day, with premium LED, staff and event access increasing cost.
Production: $500-$5,000 for static skins or $300-$5,000 for digital/motion content; route permits and parking may be extra.
Lead time: 1-3 weeks for standard campaigns; tours require more logistics.
Best suited to: Events, launches, protests/advocacy, store openings, entertainment and precise short-term geographic coverage.

7 min read

Truckside And Trailer Advertising

Learn how to buy truckside and trailer advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $500-$3,000+ per truck per month depending on vehicle type, routes and campaign scale.
Production: $2,000-$8,000+ per truck or trailer for print, installation and removal.
Lead time: 2-5 weeks including fleet scheduling.
Best suited to: National reach, retail distribution, logistics, recruitment and brands whose product already moves through the market.

Format Category

Street-level media

2 guides

7 min read

Floor And Sidewalk Graphics

Learn how to buy floor and sidewalk advertising, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $500-$20,000+ per site or campaign depending on area and footfall.
Production: $5-$25+ per sq ft for common printed and installed systems; specialty outdoor coatings cost more.
Lead time: 1-3 weeks including surface test and venue approval.
Best suited to: Wayfinding, retail offers, launches, events and playful proximity messages.

7 min read

Wildposting

Learn how to buy wildposting and wheatpaste posters, including media and production costs, creative specifications, lead times, measurement and campaign uses.

Media: $2,000-$30,000+ per market flight depending on coverage and wall quality.
Production: $1-$10+ per poster for printing, with posting labor, permits, removal and photography quoted separately.
Lead time: 1-3 weeks for production and permissions.
Best suited to: Music, fashion, entertainment, product drops, youth culture and campaigns seeking texture and repetition.