- Programmatic & DSP
- Omnichannel DSP
- Enterprise
Display & Video 360
by Google
Google's enterprise DSP for programmatic media, with DOOH inventory available through supported exchanges and deal integrations.
- Pricing
- Enterprise / partner-based access; fees depend on media and reseller or direct commercial terms.
- Built For
- Teams already operating in Google's enterprise advertising stack and wanting DOOH as part of programmatic plans.
- Deployment
- Web/cloud unless otherwise noted; enterprise integrations may require onboarding.
Key Features
Programmatic media buying
Audience and geographic targeting
Deal workflows
Cross-channel reporting
Capabilities
Planning
Buying
Creative
Measurement
Audience Data
Programmatic
API
Use Cases
Planning locations, markets, catchments, or media scenarios
Activating or managing OOH / DOOH media
Measuring audiences, delivery, attention, visitation, or outcomes
Adding audience, mobility, POI, traffic, or location intelligence
Ideal For
Best For
- Teams already operating in Google's enterprise advertising stack and wanting DOOH as part of programmatic plans.
Not Ideal For
- Advertisers wanting the deepest OOH-native planning experience or direct static billboard buying.
Pros & Cons
Pros
- Fits existing Google enterprise workflows
- Strong cross-channel capabilities
Cons
- DOOH support depends heavily on supply partners and market
- Not designed primarily around OOH
Pricing
Omnichannel DSP
Enterprise / partner-based access; fees depend on media and reseller or direct commercial terms.At a Glance
- Category
- Programmatic & DSP
- Sub-category
- Omnichannel DSP
- Pricing
- Enterprise / partner-based access; fees depend on media and reseller or direct commercial terms.
- Target Market
- Teams already operating in Google's enterprise advertising stack and wanting DOOH as part of programmatic plans.
- Deployment
- Web/cloud unless otherwise noted; enterprise integrations may require onboarding.
- Founded
- Not listed
- Headquarters
- Not listed
- Team Size
- Not listed
- Added
- 2026-08-04
- Updated
- 2026-08-04
Integrations
- DV360
- programmatic
- DOOH
- Google Marketing Platform
Security & Compliance
SSO
SOC 2
GDPR
API Access
Sources & Methodology
Pricing figures on this site are illustrative planning estimates, not quotes: rates vary by operator, market, availability, timing, and campaign requirements, so confirm current terms directly with the media owner before committing budget. This page was last reviewed on Aug 4, 2026. Report a correction.