BillboardGuide

The world of outdoor advertising.

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  • Programmatic & DSP
  • Omnichannel DSP
  • Enterprise

Display & Video 360

by Google

Google's enterprise DSP for programmatic media, with DOOH inventory available through supported exchanges and deal integrations.

Pricing
Enterprise / partner-based access; fees depend on media and reseller or direct commercial terms.
Built For
Teams already operating in Google's enterprise advertising stack and wanting DOOH as part of programmatic plans.
Deployment
Web/cloud unless otherwise noted; enterprise integrations may require onboarding.
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Key Features

Programmatic media buying

Audience and geographic targeting

Deal workflows

Cross-channel reporting

Capabilities

Planning
Buying
Creative
Measurement
Audience Data
Programmatic
API

Use Cases

Planning locations, markets, catchments, or media scenarios

Activating or managing OOH / DOOH media

Measuring audiences, delivery, attention, visitation, or outcomes

Adding audience, mobility, POI, traffic, or location intelligence

Ideal For

Best For

  • Teams already operating in Google's enterprise advertising stack and wanting DOOH as part of programmatic plans.

Not Ideal For

  • Advertisers wanting the deepest OOH-native planning experience or direct static billboard buying.

Pros & Cons

Pros

  • Fits existing Google enterprise workflows
  • Strong cross-channel capabilities

Cons

  • DOOH support depends heavily on supply partners and market
  • Not designed primarily around OOH

Pricing

Omnichannel DSP

Enterprise / partner-based access; fees depend on media and reseller or direct commercial terms.

At a Glance

Category
Programmatic & DSP
Sub-category
Omnichannel DSP
Pricing
Enterprise / partner-based access; fees depend on media and reseller or direct commercial terms.
Target Market
Teams already operating in Google's enterprise advertising stack and wanting DOOH as part of programmatic plans.
Deployment
Web/cloud unless otherwise noted; enterprise integrations may require onboarding.
Founded
Not listed
Headquarters
Not listed
Team Size
Not listed
Added
2026-08-04
Updated
2026-08-04

Related terms

  • DV360
  • programmatic
  • DOOH
  • Google Marketing Platform

Security & Compliance

These details reflect this guide's source material. “Not confirmed” means the guide does not establish that capability; ask the provider for current documentation.

SSONot confirmed
SOC 2Not confirmed
GDPRNot confirmed
API AccessNot confirmed

Sources

Sources & Methodology

1 source

  1. GoogleGoogle — official product/sitemarketingplatform.google.com (opens in a new tab)

Product features, availability and commercial terms are set by the provider. Confirm current details before choosing a tool. Last updated .

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