DMEXCO 2026

DMEXCO is one of Europe's largest digital advertising, media, and technology gatherings. Although not exclusively OOH, it is highly relevant to programmatic DOOH as outdoor inventory becomes integrated into mainstream digital media infrastructure.

The program spans the digital advertising systems that increasingly touch DOOH buying and measurement.

• programmatic advertising
• ad-tech
• data
• measurement
• AI
• omnichannel media
• retail media
• digital advertising infrastructure
• agency and advertiser strategy

DSPs, agencies, technology companies, audience-data providers, and measurement vendors that influence programmatic DOOH buying frequently operate within the broader ecosystem represented at DMEXCO.

Tickets for the 2026 edition are available through DMEXCO's ticket shop. Digital tickets must be obtained before admission.

DMEXCO 2026 should be judged against the campaign or business decision it can help with, not only against the agenda headline. Before registering, compare the audience, location, format and timing with the meetings, suppliers or learning outcomes you actually need.

The listed focus areas include programmatic advertising, ad-tech, data, measurement, and AI. For advertisers and media owners, those topics are most useful when they connect to specific follow-up actions such as inventory sourcing, measurement standards, creative production, programmatic activation or partner evaluation.

The audience fit is strongest for DSPs, agencies, technology companies, and audience-data providers. If that does not describe the people you need to meet, confirm speaker lists, attendee roles, sponsor categories and networking formats before committing travel budget.

• Confirm whether the agenda covers buying, selling, measurement, creative, technology or regulation.
• Check whether the attendee mix includes the operators, agencies, advertisers or platforms you need.
• Compare the event date with campaign planning cycles, procurement deadlines and major market dates.
• Verify registration status, cancellation rules, travel assumptions and whether remote access is available.

Date

Sep 23-24, 2026

Location

Koelnmesse, Cologne, Germany

Format

In person - conference + exhibition

Event Type

Advertising & Ad-Tech Conference

Status

Upcoming

Registration

Ticket required

Pricing

Ticket required

Organizer

Koelnmesse / BVDW

Added

2026-08-04

Updated

2026-08-04

• DSPs
• agencies
• technology companies
• audience-data providers
• measurement vendors
• programmatic DOOH teams