Industry eventsAdvertising & Ad-Tech Conference
DMEXCO 2026
- Past
- In person - conference + exhibition
- Koelnmesse / BVDW
DMEXCO 2026 ran September 23–24 at Koelnmesse, Cologne, under the theme “Scaling Intelligence”, with an IDOOH area and a Programmatic DOOH 2.0 session.
This event has already taken place. Details are kept for reference — check the organizer for the next edition, or browse upcoming events.
- Dates
- Sep 23-24, 2026
- Location
- Koelnmesse, Cologne, Germany
- Pricing
- Ticket required
Overview
DMEXCO 2026 took place September 23–24 at Koelnmesse in Cologne under the theme “Scaling Intelligence”, focused on practical AI across marketing, media and commerce. Not every session addressed out-of-home, but the wider ad-tech discussion connects directly to programmatic DOOH standards, measurement and cross-channel buying.
Key Details
- Organizer: Koelnmesse / BVDW
- Date: Sep 23-24, 2026
- Location: Koelnmesse, Cologne, Germany
- Format: In person - conference + exhibition
- Registration: Ticket required
What to Expect
DMEXCO offered a specific DOOH angle alongside its general AI coverage. Its World of Media area placed an IDOOH section in Hall 8, and the agenda included a September 24 session titled Programmatic DOOH 2.0 on automated buying and intelligent planning. The organizer's 2026 highlights summarize the main themes.
Venue
Koelnmesse is a large exhibition campus in Cologne, so the hall number and gate matter. The DOOH area was in Hall 8; the rest of DMEXCO occupied other halls. The organizer's hall plan and the Koelnmesse image database help with orientation.
Registration
- Price
- Ticket required
This edition has ended
Sep 23-24, 2026
Topics & Focus Areas
- programmatic advertising
- ad-tech
- data
- measurement
- AI
- omnichannel media
- retail media
- digital advertising infrastructure
- agency and advertiser strategy
Who Should Attend
- DSPs
- agencies
- technology companies
- audience-data providers
- measurement vendors
- programmatic DOOH teams
Organizer
Koelnmesse / BVDW
Event organiser
FAQ
Event questions
5 questions
When is DMEXCO 2026?
Listed dates: Sep 23-24, 2026.
Where is DMEXCO 2026 held?
DMEXCO 2026 is held at Koelnmesse, Cologne, Germany. The event format is in person - conference + exhibition.
How much does DMEXCO 2026 cost?
Registration for DMEXCO 2026 is closed (ticket required). Check the organizer for the next edition's pricing.
Who should attend DMEXCO 2026?
DSPs, agencies, technology companies, audience-data providers, measurement vendors, programmatic DOOH teams.
What topics does DMEXCO 2026 cover?
programmatic advertising, ad-tech, data, measurement, AI, omnichannel media, retail media, digital advertising infrastructure, agency and advertiser strategy.
Sources
Sources & Methodology
4 sources
- DMEXCODMEXCO 2026 highlightsdmexco.com (opens in a new tab)
- DMEXCOWorld of Mediadmexco.com (opens in a new tab)
- DMEXCOProgrammatic DOOH 2.0 sessioncommunity.dmexco.com (opens in a new tab)
- DMEXCOPress downloadsgo.dmexco.com (opens in a new tab)
Confirm dates, ticket availability and registration terms with the event organiser. Last updated .
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