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The world of outdoor advertising.

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  • Programmatic & DSP
  • Omnichannel DSP
  • Media Spend

The Trade Desk

by The Trade Desk

A major omnichannel DSP that can include DOOH supply alongside display, video, audio, CTV, and other programmatic channels.

Pricing
Platform fees are generally tied to managed media spend and commercial agreements.
Built For
Large agencies and brands that want DOOH within a broader omnichannel programmatic strategy.
Deployment
Web/cloud unless otherwise noted; enterprise integrations may require onboarding.
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Key Features

Omnichannel media buying

Audience targeting

DOOH supply integrations

Cross-channel reporting

Capabilities

Planning
Buying
Creative
Measurement
Audience Data
Programmatic
API

Use Cases

Planning locations, markets, catchments, or media scenarios

Activating or managing OOH / DOOH media

Measuring audiences, delivery, attention, visitation, or outcomes

Adding audience, mobility, POI, traffic, or location intelligence

Ideal For

Best For

  • Large agencies and brands that want DOOH within a broader omnichannel programmatic strategy.

Not Ideal For

  • OOH-only teams that want a highly specialized billboard planning interface.

Pros & Cons

Pros

  • Strong cross-channel planning
  • Large programmatic ecosystem

Cons

  • DOOH is one channel among many
  • Specialist OOH workflow depth may be lower than DOOH-native DSPs

Pricing

Omnichannel DSP

Platform fees are generally tied to managed media spend and commercial agreements.

At a Glance

Category
Programmatic & DSP
Sub-category
Omnichannel DSP
Pricing
Platform fees are generally tied to managed media spend and commercial agreements.
Target Market
Large agencies and brands that want DOOH within a broader omnichannel programmatic strategy.
Deployment
Web/cloud unless otherwise noted; enterprise integrations may require onboarding.
Founded
Not listed
Headquarters
Not listed
Team Size
Not listed
Added
2026-08-04
Updated
2026-08-04

Related terms

  • DSP
  • omnichannel
  • DOOH
  • audience data
  • programmatic

Security & Compliance

These details reflect this guide's source material. “Not confirmed” means the guide does not establish that capability; ask the provider for current documentation.

SSONot confirmed
SOC 2Not confirmed
GDPRNot confirmed
API AccessNot confirmed

Sources

Sources & Methodology

1 source

  1. The Trade DeskThe Trade Desk — official product/sitethetradedesk.com (opens in a new tab)

Product features, availability and commercial terms are set by the provider. Confirm current details before choosing a tool. Last updated .

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