BillboardGuide

The world of outdoor advertising.

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  • Programmatic & DSP
  • Programmatic DOOH
  • Enterprise

Broadsign Reach

by Broadsign

Broadsign's programmatic buying ecosystem for accessing digital out-of-home inventory, with planning, deal activation, and reporting capabilities.

Pricing
Enterprise / campaign based; contact for exact commercial terms.
Built For
Agencies, brands, and trading teams that need specialist DOOH access and integrations.
Deployment
Web/cloud unless otherwise noted; enterprise integrations may require onboarding.
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Key Features

Programmatic DOOH buying

Inventory discovery

Deal-based activation

Reporting and supply integrations

Capabilities

Planning
Buying
Creative
Measurement
Audience Data
Programmatic
API

Use Cases

Planning locations, markets, catchments, or media scenarios

Activating or managing OOH / DOOH media

Measuring audiences, delivery, attention, visitation, or outcomes

Adding audience, mobility, POI, traffic, or location intelligence

Ideal For

Best For

  • Agencies, brands, and trading teams that need specialist DOOH access and integrations.

Not Ideal For

  • Advertisers looking for static billboard buying only.

Pros & Cons

Pros

  • Strong connection to the DOOH supply ecosystem
  • Built by a major digital signage and OOH technology vendor

Cons

  • Enterprise workflow
  • Exact features depend on buyer and market access

Pricing

Programmatic DOOH

Enterprise / campaign based; contact for exact commercial terms.

At a Glance

Category
Programmatic & DSP
Sub-category
Programmatic DOOH
Pricing
Enterprise / campaign based; contact for exact commercial terms.
Target Market
Agencies, brands, and trading teams that need specialist DOOH access and integrations.
Deployment
Web/cloud unless otherwise noted; enterprise integrations may require onboarding.
Founded
Not listed
Headquarters
Not listed
Team Size
Not listed
Added
2026-08-04
Updated
2026-08-04

Related terms

  • DSP
  • pDOOH
  • DOOH inventory
  • campaign buying

Security & Compliance

These details reflect this guide's source material. “Not confirmed” means the guide does not establish that capability; ask the provider for current documentation.

SSONot confirmed
SOC 2Not confirmed
GDPRNot confirmed
API AccessNot confirmed

Sources

Sources & Methodology

1 source

  1. BroadsignBroadsign — official product/sitebroadsign.com (opens in a new tab)

Product features, availability and commercial terms are set by the provider. Confirm current details before choosing a tool. Last updated .

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