BillboardGuide
  • Programmatic & DSP
  • Programmatic DOOH
  • Enterprise

Broadsign Reach

by Broadsign

Broadsign's programmatic buying ecosystem for accessing digital out-of-home inventory, with planning, deal activation, and reporting capabilities.

Pricing
Enterprise / campaign based; contact for exact commercial terms.
Built For
Agencies, brands, and trading teams that need specialist DOOH access and integrations.
Deployment
Web/cloud unless otherwise noted; enterprise integrations may require onboarding.

Key Features

Programmatic DOOH buying

Inventory discovery

Deal-based activation

Reporting and supply integrations

Capabilities

Planning
Buying
Creative
Measurement
Audience Data
Programmatic
API

Use Cases

Planning locations, markets, catchments, or media scenarios

Activating or managing OOH / DOOH media

Measuring audiences, delivery, attention, visitation, or outcomes

Adding audience, mobility, POI, traffic, or location intelligence

Ideal For

Best For

  • Agencies, brands, and trading teams that need specialist DOOH access and integrations.

Not Ideal For

  • Advertisers looking for static billboard buying only.

Pros & Cons

Pros

  • Strong connection to the DOOH supply ecosystem
  • Built by a major digital signage and OOH technology vendor

Cons

  • Enterprise workflow
  • Exact features depend on buyer and market access

Pricing

Programmatic DOOH

Enterprise / campaign based; contact for exact commercial terms.

At a Glance

Category
Programmatic & DSP
Sub-category
Programmatic DOOH
Pricing
Enterprise / campaign based; contact for exact commercial terms.
Target Market
Agencies, brands, and trading teams that need specialist DOOH access and integrations.
Deployment
Web/cloud unless otherwise noted; enterprise integrations may require onboarding.
Founded
Not listed
Headquarters
Not listed
Team Size
Not listed
Added
2026-08-04
Updated
2026-08-04

Integrations

  • DSP
  • pDOOH
  • DOOH inventory
  • campaign buying

Security & Compliance

SSO
SOC 2
GDPR
API Access

Sources & Methodology

  1. Broadsign — official product/siteBroadsign

Pricing figures on this site are illustrative planning estimates, not quotes: rates vary by operator, market, availability, timing, and campaign requirements, so confirm current terms directly with the media owner before committing budget. This page was last reviewed on Aug 4, 2026. Report a correction.

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