Is Programmatic Masterclass free?

Yes. It is listed here as free.

What level is Programmatic Masterclass for?

It is best treated as a intermediate resource. The prerequisites above describe the background that will make it easiest to use.

How long does Programmatic Masterclass take?

Plan for 120 min. For reference resources, use it as needed rather than reading everything in one sitting.

What will I learn from Programmatic Masterclass?

The main outcomes are the practical skills and concepts listed in the What You’ll Learn section above.

Intermediate
Course
Free

Programmatic Masterclass

by StackAdapt Academy

A free two-hour programmatic certification that gives DOOH buyers the wider ad-tech foundation behind DSPs, data, attribution and omnichannel execution.

Time to Complete: 120 min
Level: Intermediate
Certificate: Yes

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Overview

The StackAdapt Programmatic Masterclass is broader than OOH, which is exactly why it belongs in a serious Billboard Guide learning path. Programmatic DOOH makes much more sense once a buyer understands how the wider ad-tech ecosystem works. The course covers Programmatic 101, technology and AI, data and audiences, channel fundamentals, advanced channel strategy, campaign strategy, attribution and the future of programmatic. DOOH is included as part of the channel mix rather than taught as an isolated silo. For a traditional OOH buyer, this is a strong bridge into modern automated buying; for a digital buyer, it provides the context needed to understand where pDOOH fits alongside video, CTV and other channels.

What You'll Learn

Understand the programmatic advertising ecosystem
Connect audience goals to appropriate programmatic channels
Understand the role of data, DSPs and automation
Build a more structured programmatic campaign strategy
Understand attribution and campaign measurement fundamentals
Place DOOH inside an omnichannel programmatic plan

Highlights

Eight modules across two parts
Self-paced with tests and certification
Covers both foundations and advanced strategy
Useful context for anyone learning pDOOH

Who It's For

Best For

OOH buyers moving into programmatic
Digital traders adding DOOH
Agency teams building omnichannel plans
Marketing leaders evaluating DSP-led buying

Prerequisites

No advanced programmatic knowledge required
Basic advertising terminology is helpful

Topics Covered

Programmatic
DSP
Measurement
Omnichannel

How to Use This Resource

Programmatic Masterclass is best used as a course rather than as a live rate card. Treat the examples and frameworks as a way to ask better questions before a proposal, then verify inventory, pricing, dates and specifications with the seller or platform.

The strongest planning value is in Programmatic, DSP, Measurement, and Omnichannel. Those topics connect directly to how outdoor media is bought: the screen or panel still has to match the audience journey, the creative has to be readable in context, and any measurement claim should be tied to a stated methodology.

Because this resource is provided by StackAdapt Academy, read it with the provider context in mind. Vendor education can be useful, but it should be balanced against independent market checks and competing quote paths.

Apply It to a Billboard Plan

Write down the campaign decision this resource should support before opening it.
Capture the terms, metrics or workflow steps that affect a live OOH brief.
Translate the lesson into one buying question for a media owner, agency or platform.
Use a calculator, size guide or market guide to test the idea against real campaign constraints.

At a Glance

Topic: Programmatic
Level: Intermediate
Format: Course
Cost: Free
Duration: 120 min
Provider: StackAdapt Academy
Hands-on: Yes — structured lessons/exercises
Certificate: Yes
Added: 2026-08-04
Updated: 2026-08-04

Frequently Asked

What is Programmatic Masterclass?: Programmatic Masterclass is a course from StackAdapt Academy focused on programmatic, dsp, measurement. A free two-hour programmatic certification that gives DOOH buyers the wider ad-tech foundation behind DSPs, data, attribution and omnichannel execution.
Is Programmatic Masterclass free?: Yes. It is listed here as free.
What level is Programmatic Masterclass for?: It is best treated as a intermediate resource. The prerequisites above describe the background that will make it easiest to use.
How long does Programmatic Masterclass take?: Plan for 120 min. For reference resources, use it as needed rather than reading everything in one sitting.
What will I learn from Programmatic Masterclass?: The main outcomes are the practical skills and concepts listed in the What You’ll Learn section above.

Sources & Methodology

Programmatic MasterclassStackAdapt - vendor academy

Pricing figures on this site are illustrative planning estimates, not quotes: rates vary by operator, market, availability, timing, and campaign requirements, so confirm current terms directly with the media owner before committing budget. This page was last reviewed on Aug 4, 2026. Report a correction.