LearningCourse
Programmatic Masterclass
- Free
- Intermediate
- StackAdapt Academy
A free two-hour programmatic certification that gives DOOH buyers the wider ad-tech foundation behind DSPs, data, attribution and omnichannel execution.
Opens on StackAdapt Academy's website in a new tab.
- Time to complete
- 120 min
- Level
- Intermediate
- Certificate
- Yes
Overview
The StackAdapt Programmatic Masterclass is broader than OOH, which is exactly why it belongs in a serious Billboard Guide learning path. Programmatic DOOH makes much more sense once a buyer understands how the wider ad-tech ecosystem works. The course covers Programmatic 101, technology and AI, data and audiences, channel fundamentals, advanced channel strategy, campaign strategy, attribution and the future of programmatic. DOOH is included as part of the channel mix rather than taught as an isolated silo. For a traditional OOH buyer, this is a strong bridge into modern automated buying; for a digital buyer, it provides the context needed to understand where pDOOH fits alongside video, CTV and other channels.
What You'll Learn
- Understand the programmatic advertising ecosystem
- Connect audience goals to appropriate programmatic channels
- Understand the role of data, DSPs and automation
- Build a more structured programmatic campaign strategy
- Understand attribution and campaign measurement fundamentals
- Place DOOH inside an omnichannel programmatic plan
Highlights
- Eight modules across two parts
- Self-paced with tests and certification
- Covers both foundations and advanced strategy
- Useful context for anyone learning pDOOH
Who It's For
Best for
- OOH buyers moving into programmatic
- Digital traders adding DOOH
- Agency teams building omnichannel plans
- Marketing leaders evaluating DSP-led buying
Before you start
- No advanced programmatic knowledge required
- Basic advertising terminology is helpful
Access
- Cost
- Free
- Format
- Course
- Time to complete
- 120 min
- Certificate
- Yes
- Hands-on
- Yes — structured lessons/exercises
Topics Covered
- Programmatic
- DSP
- Measurement
- Omnichannel
FAQ
Questions about this resource
5 questions
What is Programmatic Masterclass?
Programmatic Masterclass is a course from StackAdapt Academy focused on programmatic, dsp, measurement. A free two-hour programmatic certification that gives DOOH buyers the wider ad-tech foundation behind DSPs, data, attribution and omnichannel execution.
Is Programmatic Masterclass free?
Yes. It is listed here as free.
What level is Programmatic Masterclass for?
It is best treated as a intermediate resource. The prerequisites above describe the background that will make it easiest to use.
How long does Programmatic Masterclass take?
Plan for 120 min. For reference resources, use it as needed rather than reading everything in one sitting.
What will I learn from Programmatic Masterclass?
The main outcomes are the practical skills and concepts listed in the What You’ll Learn section above.
Sources
Sources & Methodology
1 source
Access, course content and certification requirements are set by the resource provider. Last updated .
Report a correction