LearningCourse
Digital Out-of-Home Advertising Channel Course
- Free
- Beginner
- StackAdapt Academy
A free one-hour certificate course that takes marketers from DOOH definitions and formats through targeting, creative, multichannel strategy and campaign execution.
Opens on StackAdapt Academy's website in a new tab.
- Time to complete
- 60 min
- Level
- Beginner
- Certificate
- Yes
Overview
StackAdapt Academy’s Digital Out-of-Home Advertising Channel Course is one of the strongest free structured introductions to DOOH for advertisers. It is self-paced, built around on-demand video and module tests, and ends with a recognized certificate. The curriculum starts with DOOH definitions, formats and benefits, then moves into targeting tactics, creative best practices, creative strategy, funnel placement, multichannel planning and practical campaign execution. It is especially useful for digital media buyers because it teaches DOOH using concepts that already feel familiar from programmatic advertising while still addressing the physical-screen differences that make the channel unique.
What You'll Learn
- Define DOOH and recognize its major inventory formats
- Plan DOOH targeting around audience, location and context
- Apply DOOH-specific creative best practices
- Place DOOH appropriately in the marketing funnel
- Connect DOOH with a broader multichannel strategy
- Understand the basic steps involved in executing a DOOH campaign
Highlights
- Free and self-paced
- Includes on-demand video and module tests
- Ends with a recognized certificate
- Focused directly on advertiser campaign execution
Who It's For
Best for
- Marketers new to DOOH
- Programmatic buyers adding OOH to their channel mix
- Agency planners onboarding into digital OOH
- Sales professionals who need buyer-side DOOH knowledge
Before you start
- No prior DOOH experience required
- Basic digital advertising knowledge is helpful
Access
- Cost
- Free
- Format
- Course
- Time to complete
- 60 min
- Certificate
- Yes
- Hands-on
- Yes — structured lessons/exercises
Topics Covered
- Programmatic DOOH
- Creative
- Planning
- Buying
FAQ
Questions about this resource
5 questions
What is Digital Out-of-Home Advertising Channel Course?
Digital Out-of-Home Advertising Channel Course is a course from StackAdapt Academy focused on programmatic dooh, creative, planning. A free one-hour certificate course that takes marketers from DOOH definitions and formats through targeting, creative, multichannel strategy and campaign execution.
Is Digital Out-of-Home Advertising Channel Course free?
Yes. It is listed here as free.
What level is Digital Out-of-Home Advertising Channel Course for?
It is best treated as a beginner resource. The prerequisites above describe the background that will make it easiest to use.
How long does Digital Out-of-Home Advertising Channel Course take?
Plan for 60 min. For reference resources, use it as needed rather than reading everything in one sitting.
What will I learn from Digital Out-of-Home Advertising Channel Course?
The main outcomes are the practical skills and concepts listed in the What You’ll Learn section above.
Sources
Sources & Methodology
1 source
Access, course content and certification requirements are set by the resource provider. Last updated .
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