Informational nature
Billboard Guide publishes research, guides, calculators and editorial analysis about billboard, OOH and DOOH advertising. It is not a substitute for professional legal, financial, media-buying or technical advice.
Estimates and quotes
Calculator outputs and published planning ranges are illustrative estimates, not binding quotes. Inventory, availability, pricing, production fees, contract terms and technical specifications must be confirmed by the relevant seller before purchase.
Using calculators, checklists and guides
Tools on the site are designed for planning and education. A CPM result, cost estimate, size reference or creative checklist can help organize a media conversation, but it cannot account for every local rule, operator specification, campaign category, production constraint or current availability issue. Visitors should verify the result before relying on it for purchasing, compliance, finance approval or creative production.
Third-party media owners and partners
Billboard Guide does not own every placement described on the site. Commercial enquiries may be routed to third-party media owners, planning partners, inventory partners or platforms. Any resulting contract is between the advertiser and the relevant third party unless otherwise stated in writing.
Submitted enquiries and materials
Visitors who submit a brief, press release, correction, asset link, campaign note or other material are responsible for having the rights and permissions needed to share it. Submissions should be accurate, lawful, non-confidential unless expressly agreed otherwise, and suitable for the purpose requested by the visitor. Billboard Guide may decline, ignore or remove submissions that appear abusive, unlawful, misleading, technically unsafe or outside the site's scope.
User responsibility
Visitors are responsible for the accuracy of campaign information, rights in creative materials, substantiation of advertising claims, category compliance, privacy compliance and approval requirements.
Intellectual property and acceptable use
Site content, layout, branding and original editorial materials belong to Billboard Guide or its licensors. Do not scrape, attack, overload, impersonate, spam, submit unlawful material or interfere with the site.
External links, corrections and updates
External sites are outside Billboard Guide's control. Corrections and material updates are handled under the corrections policy, and content may change as market information changes.
Availability of the service
The site may change, pause or remove pages, tools, admin features, enquiry routes, datasets or integrations as editorial needs, infrastructure, security or partner arrangements change. Billboard Guide aims to keep important resources available, but it does not guarantee uninterrupted access, error-free operation or permanent availability of any specific page or feature.
Disclaimers and liability
The site is provided as available. To the extent permitted by applicable law, Billboard Guide is not liable for losses arising from reliance on illustrative estimates, unavailable inventory, third-party conduct or outdated external information.
Access restrictions
Billboard Guide may restrict access, block abuse or remove submitted material where needed to protect the site, users, partners or legal compliance.
Governing law and contact
Governing law has not been verified in the repository and must be confirmed before production legal sign-off. Contact: the enquiry form.