LearningPlaybook
Programmatic DOOH for Tentpole Events
- Free
- Intermediate
- Broadsign
A playbook for planning, securing, targeting, optimizing and measuring pDOOH around major sports, cultural and citywide events.
Opens on Broadsign's website in a new tab.
- Time to complete
- ~25–40 min
- Level
- Intermediate
- Certificate
- No
Overview
Owning the Moment focuses on one of pDOOH’s most useful applications: high-demand moments when audiences concentrate around stadiums, transit hubs, fan zones, bars, retail districts and city centers. The guide explains how to plan earlier, choose buying models that secure premium inventory, use audience and intent-based targeting, apply dynamic creative and measure business impact across the arc of an event. It is a useful specialist resource after learning general pDOOH fundamentals.
What You'll Learn
- Plan DOOH around high-demand tentpole moments
- Use audience and intent signals around events
- Understand transaction options for securing premium inventory
- Use dynamic creative during rapidly changing moments
- Optimize campaign delivery during the event window
- Connect event OOH with business outcomes
Highlights
- Specific real-world planning scenario
- Combines buying, targeting, creative and measurement
- Useful for sports and entertainment advertisers
- Free eBook
Who It's For
Best for
- Sports marketers
- Entertainment brands
- Event sponsors
- Agencies planning high-demand city campaigns
Before you start
- Basic pDOOH knowledge
Access
- Cost
- Free
- Format
- Playbook
- Time to complete
- ~25–40 min
- Certificate
- No
- Hands-on
- Yes — practical/reference
Topics Covered
- Programmatic DOOH
- Events
- Planning
- Targeting
- Measurement
FAQ
Questions about this resource
5 questions
What is Programmatic DOOH for Tentpole Events?
Programmatic DOOH for Tentpole Events is a playbook from Broadsign focused on programmatic dooh, events, planning. A playbook for planning, securing, targeting, optimizing and measuring pDOOH around major sports, cultural and citywide events.
Is Programmatic DOOH for Tentpole Events free?
Yes. It is listed here as free.
What level is Programmatic DOOH for Tentpole Events for?
It is best treated as a intermediate resource. The prerequisites above describe the background that will make it easiest to use.
How long does Programmatic DOOH for Tentpole Events take?
Plan for ~25–40 min. For reference resources, use it as needed rather than reading everything in one sitting.
What will I learn from Programmatic DOOH for Tentpole Events?
The main outcomes are the practical skills and concepts listed in the What You’ll Learn section above.
Sources
Sources & Methodology
1 source
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