What is Programmatic DOOH for Tentpole Events?

Programmatic DOOH for Tentpole Events is a playbook from Broadsign focused on programmatic dooh, events, planning. A playbook for planning, securing, targeting, optimizing and measuring pDOOH around major sports, cultural and citywide events.

Is Programmatic DOOH for Tentpole Events free?

Yes. It is listed here as free.

What level is Programmatic DOOH for Tentpole Events for?

It is best treated as a intermediate resource. The prerequisites above describe the background that will make it easiest to use.

How long does Programmatic DOOH for Tentpole Events take?

Plan for ~25–40 min. For reference resources, use it as needed rather than reading everything in one sitting.

What will I learn from Programmatic DOOH for Tentpole Events?

The main outcomes are the practical skills and concepts listed in the What You’ll Learn section above.

Intermediate
Playbook
Free

Programmatic DOOH for Tentpole Events

by Broadsign

A playbook for planning, securing, targeting, optimizing and measuring pDOOH around major sports, cultural and citywide events.

Time to Complete: ~25–40 min
Level: Intermediate
Certificate: No

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Overview

Owning the Moment focuses on one of pDOOH’s most useful applications: high-demand moments when audiences concentrate around stadiums, transit hubs, fan zones, bars, retail districts and city centers. The guide explains how to plan earlier, choose buying models that secure premium inventory, use audience and intent-based targeting, apply dynamic creative and measure business impact across the arc of an event. It is a useful specialist resource after learning general pDOOH fundamentals.

What You'll Learn

Plan DOOH around high-demand tentpole moments
Use audience and intent signals around events
Understand transaction options for securing premium inventory
Use dynamic creative during rapidly changing moments
Optimize campaign delivery during the event window
Connect event OOH with business outcomes

Highlights

Specific real-world planning scenario
Combines buying, targeting, creative and measurement
Useful for sports and entertainment advertisers
Free eBook

Who It's For

Best For

Sports marketers
Entertainment brands
Event sponsors
Agencies planning high-demand city campaigns

Prerequisites

Basic pDOOH knowledge

Topics Covered

Programmatic DOOH
Events
Planning
Targeting
Measurement

How to Use This Resource

Programmatic DOOH for Tentpole Events is best used as a playbook rather than as a live rate card. Treat the examples and frameworks as a way to ask better questions before a proposal, then verify inventory, pricing, dates and specifications with the seller or platform.

The strongest planning value is in Programmatic DOOH, Events, Planning, and Targeting. Those topics connect directly to how outdoor media is bought: the screen or panel still has to match the audience journey, the creative has to be readable in context, and any measurement claim should be tied to a stated methodology.

Because this resource is provided by Broadsign, read it with the provider context in mind. Vendor education can be useful, but it should be balanced against independent market checks and competing quote paths.

Apply It to a Billboard Plan

Write down the campaign decision this resource should support before opening it.
Capture the terms, metrics or workflow steps that affect a live OOH brief.
Translate the lesson into one buying question for a media owner, agency or platform.
Use a calculator, size guide or market guide to test the idea against real campaign constraints.

At a Glance

Topic: Programmatic DOOH
Level: Intermediate
Format: Playbook
Cost: Free
Duration: ~25–40 min
Provider: Broadsign
Hands-on: Yes — practical/reference
Certificate: No
Added: 2026-08-04
Updated: 2026-08-04

Frequently Asked

What is Programmatic DOOH for Tentpole Events?: Programmatic DOOH for Tentpole Events is a playbook from Broadsign focused on programmatic dooh, events, planning. A playbook for planning, securing, targeting, optimizing and measuring pDOOH around major sports, cultural and citywide events.
Is Programmatic DOOH for Tentpole Events free?: Yes. It is listed here as free.
What level is Programmatic DOOH for Tentpole Events for?: It is best treated as a intermediate resource. The prerequisites above describe the background that will make it easiest to use.
How long does Programmatic DOOH for Tentpole Events take?: Plan for ~25–40 min. For reference resources, use it as needed rather than reading everything in one sitting.
What will I learn from Programmatic DOOH for Tentpole Events?: The main outcomes are the practical skills and concepts listed in the What You’ll Learn section above.

Sources & Methodology

Owning the MomentBroadsign - vendor

Pricing figures on this site are illustrative planning estimates, not quotes: rates vary by operator, market, availability, timing, and campaign requirements, so confirm current terms directly with the media owner before committing budget. This page was last reviewed on Aug 4, 2026. Report a correction.