LearningCertification Course
Accelerate: Selling Digital Out-of-Home
- Free
- Intermediate
- Vistar Academy
A free Vistar certification on how to position DOOH, explain its value, answer objections and connect programmatic OOH to client goals.
Opens on Vistar Academy's website in a new tab.
- Time to complete
- ~60 min
- Level
- Intermediate
- Certificate
- Yes
Overview
Accelerate: Selling Digital Out-of-Home is aimed at people who need to explain and recommend DOOH convincingly, including agency teams, media owners and client-facing marketers. The course covers the basics of selling DOOH through storytelling, refreshes the benefits of programmatic technology, compares DOOH with traditional OOH, reviews supporting consumer and ROI evidence, explains how DOOH can amplify other media and addresses common challenges and myths. Even for advertisers rather than sellers, the course is useful because it reveals the arguments, terminology and evidence commonly used in DOOH proposals—making it easier to evaluate those proposals critically.
What You'll Learn
- Explain the value proposition of DOOH in client-friendly language
- Compare traditional OOH and DOOH
- Understand the programmatic benefits commonly used in DOOH recommendations
- Use evidence and campaign outcomes to support a media recommendation
- Explain how DOOH can amplify other media channels
- Recognize and challenge common objections and myths
Highlights
- Free certification
- Strong client-communication focus
- Useful for both buyers and sellers
- Helps teams evaluate the logic behind DOOH proposals
Who It's For
Best for
- Agency account and strategy teams
- Brand marketers presenting internal media recommendations
- OOH sales professionals
- Buyers who want to understand seller positioning
Before you start
- Foundations of DOOH is a useful first course
- Basic media-planning knowledge helps
Access
- Cost
- Free
- Format
- Certification Course
- Time to complete
- ~60 min
- Certificate
- Yes
- Hands-on
- Yes — structured lessons/exercises
Topics Covered
- DOOH
- Buying
- Value Proposition
- Programmatic
FAQ
Questions about this resource
5 questions
What is Accelerate: Selling Digital Out-of-Home?
Accelerate: Selling Digital Out-of-Home is a certification course from Vistar Academy focused on dooh, buying, value proposition. A free Vistar certification on how to position DOOH, explain its value, answer objections and connect programmatic OOH to client goals.
Is Accelerate: Selling Digital Out-of-Home free?
Yes. It is listed here as free.
What level is Accelerate: Selling Digital Out-of-Home for?
It is best treated as a intermediate resource. The prerequisites above describe the background that will make it easiest to use.
How long does Accelerate: Selling Digital Out-of-Home take?
Plan for ~60 min. For reference resources, use it as needed rather than reading everything in one sitting.
What will I learn from Accelerate: Selling Digital Out-of-Home?
The main outcomes are the practical skills and concepts listed in the What You’ll Learn section above.
Sources
Sources & Methodology
2 sources
- Vistar Media - vendorAccelerate: Selling DOOHvistarmedia.com (opens in a new tab)
- Vistar Media - vendor academyVistar Academyvistarmedia.com (opens in a new tab)
Access, course content and certification requirements are set by the resource provider. Last updated .
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