Tools & Platforms
Billboard Advertising Tools and Software
Start with our own free calculators and creative references, then compare the external marketplaces, measurement products, and programmatic DOOH platforms used to plan, buy, design, and measure outdoor campaigns.
Built by Billboard Guide
Our Free Tools
Made in-house, free to use, no sign-up or account required.
4 tools
Billboard CPM Calculator
Turn a billboard quote and an impressions figure into cost per thousand, with benchmarks for comparing placements.Best forComparing quotes and media efficiencyOpen toolBillboard Creative Checklist
An eight-point pre-flight review before submitting billboard artwork to an operator.Best forFinal artwork reviewOpen toolBillboard Size Guide
Standard US billboard dimensions, aspect ratios, viewing distances, and file setup notes for outdoor creative.Best forCreative dimensions and production planningOpen toolSoftware Directory
External Tools & Platforms
Products built by other companies. Billboard Guide is not affiliated with them and earns no commission for listing them.
74 platforms
74 of 74 platformsShowing 1-12
AdQuick Marketplace
A large OOH marketplace for planning, comparing, booking, trafficking, and measuring static and digital outdoor campaigns across many media owners.
Best forBrands and agencies that want one workflow for multi-owner OOH planning and buying.
AdQuick DSP
AdQuick's programmatic buying layer for activating DOOH inventory with audience, geographic, contextual, and campaign controls.
Best forOOH buyers who want programmatic activation alongside guaranteed OOH planning.
Blip Billboards
A self-serve platform for launching digital billboard campaigns with flexible budgets, location selection, scheduling, creative uploads, and campaign analytics.
Best forSmall and mid-sized advertisers that want a low-friction way to test digital billboards.
OneScreen.ai
A data-led OOH planning, execution, and measurement platform that combines inventory intelligence with managed campaign support.
Best forBrands that want a technology-assisted OOH plan without building an internal OOH buying operation.
Adomni
A digital out-of-home advertising platform combining DSP, SSP, and exchange capabilities for planning and launching campaigns across connected screens.
Best forAgencies and brands that want a DOOH-native buying interface with broad screen access.
Vistar Media DSP
A specialist DOOH demand-side platform used to plan, target, buy, optimize, and measure programmatic outdoor campaigns.
Best forAgencies and brands running scaled programmatic DOOH with specialist trading requirements.
Place Exchange
A programmatic OOH exchange that connects premium OOH supply with major DSPs and supports planning, execution, and standardized measurement.
Best forDSPs, agencies, and media owners that need programmatic connectivity to premium OOH supply.
Broadsign Reach
Broadsign's programmatic buying ecosystem for accessing digital out-of-home inventory, with planning, deal activation, and reporting capabilities.
Best forAgencies, brands, and trading teams that need specialist DOOH access and integrations.
Ada
Talon's technology and data environment for audience-led OOH planning, inventory intelligence, campaign activation, and performance analysis.
Best forLarge advertisers and agencies wanting expert-led OOH planning backed by proprietary technology.
Adform FLOW
An integrated advertising platform combining buying, data, and campaign management, with programmatic DOOH access in supported markets.
Best forEuropean and global agencies that want DOOH inside an established omnichannel adtech stack.
AdMobilize
An audience analytics and computer-vision platform for physical spaces and digital signage, used to measure traffic, attention, and behavioral signals.
Best forMedia owners and venue operators that want sensor-driven measurement around screens.
Adobe Express
A lightweight Adobe design tool for quickly producing campaign graphics, resizing assets, applying brand kits, and generating marketing creative.
Best forMarketing teams that want fast creative production inside the Adobe ecosystem.
Decision Guide
Which buying platform fits your budget?
Smaller advertisers testing digital boards can start with self-serve platforms. Multi-market launches usually need a marketplace or agency workflow. Programmatic DOOH becomes useful when targeting, pacing, and fast creative rotation matter.