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Explore a working media budget by market, format and campaign duration.
Estimate a budgetThe practical side of outdoor advertising
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Work out the numbers, prepare your creative, or find a platform for your next campaign. Start with the job you need to do.
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CPM calculator
Turn campaign cost and impressions into a cost per thousand you can compare.
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Creative checklist
Review readability, contrast and the essentials of effective outdoor creative.
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Size guide
Find billboard dimensions and format references before you start designing.
Explore dimensionsThe software directory
Find the right platform for the job.
74 platforms to explore.
Browse by purpose, compare by fit.
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74 of 74 platforms
Showing 1-12
AdQuick Marketplace
A large OOH marketplace for planning, comparing, booking, trafficking, and measuring static and digital outdoor campaigns across many media owners.
Best forBrands and agencies that want one workflow for multi-owner OOH planning and buying.
AdQuick DSP
AdQuick's programmatic buying layer for activating DOOH inventory with audience, geographic, contextual, and campaign controls.
Best forOOH buyers who want programmatic activation alongside guaranteed OOH planning.
Blip Billboards
A self-serve platform for launching digital billboard campaigns with flexible budgets, location selection, scheduling, creative uploads, and campaign analytics.
Best forSmall and mid-sized advertisers that want a low-friction way to test digital billboards.
OneScreen.ai
A data-led OOH planning, execution, and measurement platform that combines inventory intelligence with managed campaign support.
Best forBrands that want a technology-assisted OOH plan without building an internal OOH buying operation.
Adomni
A digital out-of-home advertising platform combining DSP, SSP, and exchange capabilities for planning and launching campaigns across connected screens.
Best forAgencies and brands that want a DOOH-native buying interface with broad screen access.
Vistar Media DSP
A specialist DOOH demand-side platform used to plan, target, buy, optimize, and measure programmatic outdoor campaigns.
Best forAgencies and brands running scaled programmatic DOOH with specialist trading requirements.
Place Exchange
A programmatic OOH exchange that connects premium OOH supply with major DSPs and supports planning, execution, and standardized measurement.
Best forDSPs, agencies, and media owners that need programmatic connectivity to premium OOH supply.
Broadsign Reach
Broadsign's programmatic buying ecosystem for accessing digital out-of-home inventory, with planning, deal activation, and reporting capabilities.
Best forAgencies, brands, and trading teams that need specialist DOOH access and integrations.
Ada
Talon's technology and data environment for audience-led OOH planning, inventory intelligence, campaign activation, and performance analysis.
Best forLarge advertisers and agencies wanting expert-led OOH planning backed by proprietary technology.
Adform FLOW
An integrated advertising platform combining buying, data, and campaign management, with programmatic DOOH access in supported markets.
Best forEuropean and global agencies that want DOOH inside an established omnichannel adtech stack.
AdMobilize
An audience analytics and computer-vision platform for physical spaces and digital signage, used to measure traffic, attention, and behavioral signals.
Best forMedia owners and venue operators that want sensor-driven measurement around screens.
Adobe Express
A lightweight Adobe design tool for quickly producing campaign graphics, resizing assets, applying brand kits, and generating marketing creative.
Best forMarketing teams that want fast creative production inside the Adobe ecosystem.