LearningCourse
JCDecaux Academy: Digital Out-of-Home
- Free
- Beginner
- JCDecaux Australia
A free ten-module DOOH e-learning program covering planning, public versus private media, audiences, programmatic trading, creative and measurement.
Opens on JCDecaux Australia's website in a new tab.
- Time to complete
- ~2.5 hours
- Level
- Beginner
- Certificate
- Not specified
Overview
JCDecaux Academy was launched as a free supplier-agnostic DOOH education program built from ten concise video modules of roughly fifteen minutes each. The curriculum covers media planning, public and private media, creating creative impact with DOOH, understanding the digital OOH journey, creating digital audiences outdoors, programmatic trading and reporting, verification, measurement and optimization. The course uses real examples and case studies, making it useful for both agency and brand teams that want a structured overview rather than disconnected articles.
What You'll Learn
- Understand DOOH’s role in modern media planning
- Differentiate public and private media environments
- Build more effective DOOH creative
- Understand data-led outdoor audiences
- Learn the basics of programmatic DOOH trading
- Review reporting, verification, measurement and optimization
Highlights
- Ten bite-sized modules
- Approximately 15 minutes per module
- Free structured e-learning
- Covers strategy, creative, buying and measurement
Who It's For
Best for
- Advertisers and media agencies
- Teams new to data-led DOOH
- Creative and planning departments onboarding together
- Marketers in Australia and other mature DOOH markets
Before you start
- No advanced OOH experience required
Access
- Cost
- Free
- Format
- Course
- Time to complete
- ~2.5 hours
- Certificate
- Not specified
- Hands-on
- Yes — structured lessons/exercises
Topics Covered
- DOOH
- Planning
- Creative
- Programmatic
- Measurement
FAQ
Questions about this resource
5 questions
What is JCDecaux Academy: Digital Out-of-Home?
JCDecaux Academy: Digital Out-of-Home is a course from JCDecaux Australia focused on dooh, planning, creative. A free ten-module DOOH e-learning program covering planning, public versus private media, audiences, programmatic trading, creative and measurement.
Is JCDecaux Academy: Digital Out-of-Home free?
Yes. It is listed here as free.
What level is JCDecaux Academy: Digital Out-of-Home for?
It is best treated as a beginner resource. The prerequisites above describe the background that will make it easiest to use.
How long does JCDecaux Academy: Digital Out-of-Home take?
Plan for ~2.5 hours. For reference resources, use it as needed rather than reading everything in one sitting.
What will I learn from JCDecaux Academy: Digital Out-of-Home?
The main outcomes are the practical skills and concepts listed in the What You’ll Learn section above.
Sources
Sources & Methodology
2 sources
- JCDecaux Australia - vendorJCDecaux Academy launchjcdecaux.com.au (opens in a new tab)
- JCDecaux Australia - vendor academyAcademyjcdecaux.com.au (opens in a new tab)
Access, course content and certification requirements are set by the resource provider. Last updated .
Report a correction