BillboardGuide
  • Programmatic & DSP
  • Omnichannel Media Platform
  • Enterprise

Basis

by Basis Technologies

A media automation and programmatic buying platform used by agencies to manage campaigns across channels, including supported DOOH inventory.

Pricing
Enterprise / contract pricing.
Built For
Agencies that value media workflow automation and want DOOH alongside broader digital buying.
Deployment
Web/cloud unless otherwise noted; enterprise integrations may require onboarding.

Key Features

Programmatic buying

Media workflow automation

Cross-channel reporting

Campaign operations tools

Capabilities

Planning
Buying
Creative
Measurement
Audience Data
Programmatic
API

Use Cases

Planning locations, markets, catchments, or media scenarios

Activating or managing OOH / DOOH media

Measuring audiences, delivery, attention, visitation, or outcomes

Adding audience, mobility, POI, traffic, or location intelligence

Ideal For

Best For

  • Agencies that value media workflow automation and want DOOH alongside broader digital buying.

Not Ideal For

  • Advertisers looking only for a consumer-style billboard marketplace.

Pros & Cons

Pros

  • Strong agency workflow orientation
  • Combines media operations and buying

Cons

  • DOOH is not the sole product focus
  • Pricing requires sales engagement

Pricing

Omnichannel Media Platform

Enterprise / contract pricing.

At a Glance

Category
Programmatic & DSP
Sub-category
Omnichannel Media Platform
Pricing
Enterprise / contract pricing.
Target Market
Agencies that value media workflow automation and want DOOH alongside broader digital buying.
Deployment
Web/cloud unless otherwise noted; enterprise integrations may require onboarding.
Founded
Not listed
Headquarters
Not listed
Team Size
Not listed
Added
2026-08-04
Updated
2026-08-04

Integrations

  • DSP
  • media automation
  • DOOH
  • workflow
  • reporting

Security & Compliance

SSO
SOC 2
GDPR
API Access

Sources & Methodology

  1. Basis Technologies — official product/siteBasis Technologies

Pricing figures on this site are illustrative planning estimates, not quotes: rates vary by operator, market, availability, timing, and campaign requirements, so confirm current terms directly with the media owner before committing budget. This page was last reviewed on Aug 4, 2026. Report a correction.

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