BillboardGuide

The world of outdoor advertising.

  • Programmatic & DSP
  • Omnichannel Media Platform
  • Enterprise

Basis

by Basis Technologies

A media automation and programmatic buying platform used by agencies to manage campaigns across channels, including supported DOOH inventory.

Pricing
Enterprise / contract pricing.
Built For
Agencies that value media workflow automation and want DOOH alongside broader digital buying.
Deployment
Web/cloud unless otherwise noted; enterprise integrations may require onboarding.

Key Features

Programmatic buying

Media workflow automation

Cross-channel reporting

Campaign operations tools

Capabilities

Planning
Buying
Creative
Measurement
Audience Data
Programmatic
API

Use Cases

Planning locations, markets, catchments, or media scenarios

Activating or managing OOH / DOOH media

Measuring audiences, delivery, attention, visitation, or outcomes

Adding audience, mobility, POI, traffic, or location intelligence

Ideal For

Best For

  • Agencies that value media workflow automation and want DOOH alongside broader digital buying.

Not Ideal For

  • Advertisers looking only for a consumer-style billboard marketplace.

Pros & Cons

Pros

  • Strong agency workflow orientation
  • Combines media operations and buying

Cons

  • DOOH is not the sole product focus
  • Pricing requires sales engagement

Pricing

Omnichannel Media Platform

Enterprise / contract pricing.

At a Glance

Category
Programmatic & DSP
Sub-category
Omnichannel Media Platform
Pricing
Enterprise / contract pricing.
Target Market
Agencies that value media workflow automation and want DOOH alongside broader digital buying.
Deployment
Web/cloud unless otherwise noted; enterprise integrations may require onboarding.
Founded
Not listed
Headquarters
Not listed
Team Size
Not listed
Added
2026-08-04
Updated
2026-08-04

Related terms

  • DSP
  • media automation
  • DOOH
  • workflow
  • reporting

Security & Compliance

These details reflect this guide's source material. “Not confirmed” means the guide does not establish that capability; ask the provider for current documentation.

SSONot confirmed
SOC 2Not confirmed
GDPRNot confirmed
API AccessNot confirmed

Sources

Sources & Methodology

1 source

  1. Basis TechnologiesBasis Technologies — official product/sitebasis.com (opens in a new tab)

Product features, availability and commercial terms are set by the provider. Confirm current details before choosing a tool. Last updated .

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