Editorial versus commercial activity
Editorial pages are written to explain billboard advertising, pricing factors, locations, formats, technology and market developments. Commercial activity begins when a visitor chooses to submit a media-plan, availability or quote enquiry.
How enquiries are routed
campaign enquiries may be routed to a relevant media-planning or inventory partner that covers the requested market, format or site. Routing is based on the market, format, site, timing and campaign details supplied by the advertiser.
What happens before an enquiry
Visitors can read city guides, format guides, location guides, learning resources, articles and tools without asking for a quote. Those pages are intended to help buyers understand terminology, planning trade-offs, budget ranges, creative requirements and measurement questions before they contact a seller.
Using a calculator, checklist or guide does not create a buying obligation. A commercial relationship begins only when a visitor chooses to submit contact details or campaign information for a media-plan, availability, quote or general enquiry.
Partner selection
Partners should be selected for relevance to the brief, including geographic coverage, format access, ability to confirm current availability, and ability to respond to the campaign scope. The repository does not verify a named exclusive fulfilment partner.
Compensation
Billboard Guide's current editorial policy states that it does not take a commission on media a reader buys. If that business model changes, affected pages and this disclosure should be updated before launch.
Listings and rankings
The current editorial policy says no operator can pay for a better write-up. If media owners, platforms or partners pay for listings, sponsorships, advertising or affiliate placement in the future, the affected page should label that relationship clearly.
Tools, estimates and planning ranges
Calculator results, planning ranges and editorial examples are informational. They may help a visitor compare proposals or prepare a brief, but they are not binding offers, guaranteed prices or confirmed inventory. Live availability, taxes, production, installation, minimum spend, cancellation terms and proof requirements must be confirmed by the relevant seller.
How editorial pages should handle commercial context
Pages that discuss operators, software platforms, events or learning resources may link to third-party websites for reader convenience. A link does not by itself mean Billboard Guide endorses the provider, controls the destination website or has verified every current claim on that destination. Where a page contains a commercial call to action, the page should keep editorial claims separate from the enquiry route.
Sponsored content
Sponsored content would be labelled as sponsored, advertising, partner content or equivalent wording visible to readers. It should not be presented as independent editorial analysis.
Corrections and conflicts
Corrections are handled under the corrections policy. Material conflicts of interest should be disclosed on affected pages, and compensation must not determine editorial conclusions.