IAB Australia Powering DOOH Summit Sydney 2026

Powering DOOH Sydney is a focused half-day conference covering the commercial and technical development of digital out-of-home and programmatic OOH in Australia.

The agenda is centered on the mechanics and commercial growth of Australian DOOH.

• programmatic DOOH
• OOH automation
• audience measurement
• DOOH market growth
• omnichannel planning
• ROI case studies
• media buying
• publisher and DSP perspectives

Sessions include an Australian OOH market update, DOOH State of the Nation research, automation discussions, programmatic perspectives, ROI case studies, and omnichannel amplification.

IAB and OMA members receive limited complimentary passes. Marketers and media agencies investing in or considering DOOH can also qualify for complimentary tickets. General admission was listed at AU$220.

Best suited to teams directly involved in planning, buying, selling, automating, or measuring DOOH campaigns.

• media planners and buyers
• DOOH specialists
• agencies
• advertisers exploring programmatic OOH
• media owners
• DSP and SSP teams
• measurement companies

IAB Australia Powering DOOH Summit Sydney 2026 is kept as an industry reference because past events still show which organizations, topics and markets are shaping OOH conversations. Use the record to identify recurring event series, organizer focus and likely themes for the next edition.

The listed focus areas include programmatic DOOH, OOH automation, audience measurement, DOOH market growth, and omnichannel planning. For advertisers and media owners, those topics are most useful when they connect to specific follow-up actions such as inventory sourcing, measurement standards, creative production, programmatic activation or partner evaluation.

The audience fit is strongest for media planners and buyers, DOOH specialists, agencies, and advertisers exploring programmatic OOH. If that does not describe the people you need to meet, confirm speaker lists, attendee roles, sponsor categories and networking formats before committing travel budget.

• Confirm whether the agenda covers buying, selling, measurement, creative, technology or regulation.
• Check whether the attendee mix includes the operators, agencies, advertisers or platforms you need.
• Compare the event date with campaign planning cycles, procurement deadlines and major market dates.
• Verify registration status, cancellation rules, travel assumptions and whether remote access is available.

Date

Aug 18, 2026

Location

NSW Teachers Federation Conference Centre, Surry Hills, Sydney, Australia

Format

In person - half-day conference

Event Type

DOOH Summit

Status

Upcoming

Registration

Free for qualifying marketers, media agencies, and limited IAB/OMA member allocations; paid general admission available

Deadline

No fixed registration deadline published; capacity based

Pricing

Qualifying complimentary access; general admission listed at AU$220

Organizer

IAB Australia + Outdoor Media Association

Added

2026-08-04

Updated

2026-08-04

A focused half-day Sydney conference on digital out-of-home, programmatic OOH, automation, measurement, and market growth in Australia.