Industry eventsDOOH Summit
IAB Australia Powering DOOH Summit Sydney 2026
- Past
- In person - half-day conference
- IAB Australia + Outdoor Media Association
A focused half-day Sydney conference on digital out-of-home, programmatic OOH, automation, measurement, and market growth in Australia.
This event has already taken place. Details are kept for reference — check the organizer for the next edition, or browse upcoming events.
- Dates
- Aug 18, 2026
- Location
- NSW Teachers Federation Conference Centre, Surry Hills, Sydney, Australia
- Pricing
- Qualifying complimentary access; general admission listed at AU$220
Overview
Powering DOOH Sydney is a focused half-day conference covering the commercial and technical development of digital out-of-home and programmatic OOH in Australia.
What It Covers
The agenda is centered on the mechanics and commercial growth of Australian DOOH.
- programmatic DOOH
- OOH automation
- audience measurement
- DOOH market growth
- omnichannel planning
- ROI case studies
- media buying
- publisher and DSP perspectives
What to Expect
Sessions include an Australian OOH market update, DOOH State of the Nation research, automation discussions, programmatic perspectives, ROI case studies, and omnichannel amplification.
Registration Context
IAB and OMA members receive limited complimentary passes. Marketers and media agencies investing in or considering DOOH can also qualify for complimentary tickets. General admission was listed at AU$220.
Ideal For
Best suited to teams directly involved in planning, buying, selling, automating, or measuring DOOH campaigns.
- media planners and buyers
- DOOH specialists
- agencies
- advertisers exploring programmatic OOH
- media owners
- DSP and SSP teams
- measurement companies
Registration
- Price
- Qualifying complimentary access; general admission listed at AU$220
- Who can register
- Free for qualifying marketers, media agencies, and limited IAB/OMA member allocations; paid general admission available
- Deadline
- No fixed registration deadline published; capacity based
This edition has ended
Aug 18, 2026
Why Attend
A focused half-day Sydney conference on digital out-of-home, programmatic OOH, automation, measurement, and market growth in Australia.
Organizer
IAB Australia + Outdoor Media Association
Event organiser
FAQ
Event questions
5 questions
When is IAB Australia Powering DOOH Summit Sydney 2026?
Listed dates: Aug 18, 2026.
Where is IAB Australia Powering DOOH Summit Sydney 2026 held?
IAB Australia Powering DOOH Summit Sydney 2026 is held at NSW Teachers Federation Conference Centre, Surry Hills, Sydney, Australia. The event format is in person - half-day conference.
How much does IAB Australia Powering DOOH Summit Sydney 2026 cost?
Registration for IAB Australia Powering DOOH Summit Sydney 2026 is closed (qualifying complimentary access; general admission listed at au$220). Check the organizer for the next edition's pricing.
Who should attend IAB Australia Powering DOOH Summit Sydney 2026?
media planners and buyers, DOOH specialists, agencies, advertisers exploring programmatic OOH, media owners, DSP and SSP teams, measurement companies.
What topics does IAB Australia Powering DOOH Summit Sydney 2026 cover?
programmatic DOOH, OOH automation, audience measurement, DOOH market growth, omnichannel planning, ROI case studies, media buying, publisher and DSP perspectives.
Sources
Sources & Methodology
1 source
- iabaustralia.com.au
Confirm dates, ticket availability and registration terms with the event organiser. Last updated .
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