Free planning tool
DOOH cost estimator.
Plan your campaign budget.
Choose your markets, screen types and schedule. Get an indicative media budget for your next digital out-of-home campaign.
- No sign-up required
- Based on real inventory pricing
- Adjust and compare instantly
Inventory updated August 2026 · All prices in USD
Choose your markets
Search a city, country or ZIP code. Add up to 12 markets, or keep Everywhere for a broad estimate.
- Everywhere
Choose your venuesoptional
Pick a group or search for a venue type. Leave them all off to include every venue.
Loading venue types…
Every kind of venue is included.
Set your campaign size
More options (share of voice, ad design)
How these calculations work
We price each matching screen on its own rate and modeled audience, then combine the results for your campaign.
1. Cost of one play
Rate per 1,000 impressions × impressions per play ÷ 1,000. A $12 rate delivering 1.5 impressions per play costs $0.018 each time your ad shows.
2. Campaign totals
Screens × days × plays per screen per day gives the scheduled plays. Change the schedule to compare scenarios.
3. The mix and the range
Each market and venue type is priced against its own benchmark. Low, typical and high are the 25th, 50th and 75th percentiles.
Methodology and limits
Benchmarks are precomputed per DMA, city, state, ZIP code and OpenOOH venue category from the imported ad-unit export, and only published where the sample is large enough to mean something. Where it is not, the estimator falls back to a broader market and says which one. The four-week impressions field supplied with each ad unit is retained as an inventory metric; it is not used in place of the per-play multiplier. This is a planning estimate derived from current inventory pricing, not a guarantee of auction clearing price, availability or final advertiser cost.
Market and format context
Rate cards, classic formats and buying notes for popular markets go further than the estimate.
Frequently asked questions
Is this a live price?
No. Digital out-of-home space is bought at auction, and these figures are derived from current inventory pricing rather than from a live auction. Clearing prices, platform and data fees, availability and demand can all push the real cost higher. Use it to size a budget, then request availability for a firm quote.
What does 'price per play' mean?
One play is one showing of your creative on one screen. Each ad unit has a rate per 1,000 impressions and a modeled number of impressions delivered per play, so the cost of a single play is that rate multiplied by impressions per play and divided by 1,000.
Why does the range change when I pick a venue category?
Rates and audience per play differ sharply by venue. A screen at a fuel pump, a screen in a doctor's waiting room and a screen in a shopping mall reach different numbers of people and are priced differently, so filtering to a category narrows the estimate to comparable inventory.
Why did my city fall back to a DMA or national figure?
Because too few screens matched the exact city and category you chose to make a meaningful benchmark. Rather than presenting a two-screen sample as a city rate, the estimator climbs to the next broadest market that has enough inventory and tells you which level answered.
Where do 100 plays per screen per day come from?
It is an editable example, not an industry standard. Actual play frequency depends on the venue's loop length, its operating hours and the share of voice you buy. Change it to whatever your media owner or DSP quotes and the estimate updates.
Are creative and production costs included?
Only if you switch the allowance on, and then they appear as separate line items rather than being folded into the media cost or the CPM. No printing or installation is added: this prices digital programmatic inventory, where there is nothing to print or hang.