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Results for “OOH Planning”
60 pages match across city guides, landmark locations, formats, tools and news.
Windy City Smokeout Turns Chicago’s Festival Traffic Into an OOH Planning Opportunity
Windy City Smokeout runs in Chicago from August 6 through August 9.
/article/windy-city-smokeout-turns-chicago-s-festival-traffic-into-an-ooh-planning-opportunityOOH Measurement & Analytics Guide
A buyer-friendly framework for understanding the measurement and analytics options used to plan and evaluate OOH.
/learning/ooh-measurement-and-analytics-guideOOH Media Formats
Learn the difference between bulletins, posters, digital billboards and other OOH formats before comparing inventory.
/learning/ooh-media-formatsConnect Network’s IMMERSIVE Platform Brings Agentic AI Into Hyperlocal OOH Planning
Connect Network has launched IMMERSIVE, an agentic-AI platform intended to support hyperlocal media planning using real-world variables such as mobility patterns and consumer behaviour.
/article/connect-network-s-immersive-platform-brings-agentic-ai-into-hyperlocal-ooh-planningElectrolit’s World Cup LED-Truck Campaign Offers a Mobile OOH Planning Lesson
Electrolit used LED billboard trucks across New York, Los Angeles and Dallas during the 2026 World Cup. The reported results show the format's flexibility—and the operational questions buyers should ask before booking it.
/article/electrolit-world-cup-mobile-ooh-case-studyMoving Walls Sets Out a 2026–2030 Strategy for Automated OOH Planning and Measurement
Moving Walls outlines its strategy for connected OOH planning, activation and measurement. Explore the workflow questions agencies and media owners should ask.
/article/moving-walls-ooh-automation-strategy-2026-2030Planning for OOH Media
A practical foundation for building an OOH media plan before you start comparing individual billboard sites.
/learning/planning-for-ooh-mediaAutomation in OOH Media Planning
A guide to reducing manual RFPs, email chains and fragmented reporting through automated direct, programmatic and other modern OOH transaction models.
/learning/broadsign-automation-ooh-media-planningStrategic Guide to Moving & Dynamic OOH Media
A 2026 guide to transit, rideshare, vehicle wraps, mobile billboards, waterway media and other moving OOH formats.
/learning/moving-and-dynamic-ooh-media-guideValue of OOH Guide
A modern OOH value guide explaining the strategic role of the channel, its ability to amplify other media and its measurable full-funnel contribution.
/learning/oaaa-value-of-ooh-guideAdQuick Marketplace
A large OOH marketplace for planning, comparing, booking, trafficking, and measuring static and digital outdoor campaigns across many media owners.
/tools/adquick-marketplaceA8 Media Launches Signal to Bring Audience and Location Data Into DOOH Planning
A8 Media’s Signal brings audience, location and campaign data into DOOH planning. Explore its announced capabilities and the questions advertisers should ask.
/article/a8-media-signal-audience-location-dooh-planningA 5-Minute Guide to Programmatic DOOH for Brand Managers
A fast brand-manager introduction to planning, activating and measuring a pDOOH campaign.
/learning/vistar-programmatic-dooh-five-minute-guideDOOH & In-Store Retail Media Playbook
A practical playbook for understanding how in-store DOOH fits into retail media, shopper journeys and closed-loop measurement.
/learning/iab-dooh-retail-media-playbookHow to Create DOOH Campaigns That Get Results
A campaign-building guide focused on audience definition, channel alignment, creative formats and choosing a DSP.
/learning/broadsign-dooh-campaign-best-practicesProgrammatic DOOH for Tentpole Events
A playbook for planning, securing, targeting, optimizing and measuring pDOOH around major sports, cultural and citywide events.
/learning/broadsign-tentpole-pdooh-activation-guideThe Definitive Guide to DOOH Audience & Targeting
A comprehensive guide to moving beyond geography with behavioral, visitation, contextual and demographic audience strategies in DOOH.
/learning/vistar-dooh-audience-targeting-guideWhy Data Is the Key to More Effective DOOH Campaigns
A practical guide to audience, location and weather data strategies that make DOOH more deliberate and responsive.
/learning/vistar-data-driven-dooh-campaignsOAAA Discover OOH Day Chicago 2026
OAAA Discover OOH Day Chicago 2026 is an upcoming industry event relevant to OOH, DOOH and advertising professionals through its focus on local ooh planning, brand and agency education and chicago media market.
/events/oaaa-discover-ooh-day-chicago-2026OAAA Discover OOH Day Philadelphia 2026
OAAA's Discover OOH Day Philadelphia on November 17, 1:30–5 p.m. ET at The Kimmel Center, introduces local brands and agencies to OOH planning.
/events/oaaa-discover-ooh-day-philadelphia-2026billups Platform
A connected OOH technology suite for planning, activation, delivery analysis, attention, and attribution.
/tools/billups-platformMoving Audiences
A suite covering OOH planning, exchange connectivity, supply management, content, and location-based measurement.
/tools/moving-audiencesNewport Jazz Festival Creates a Three-Day Window for Destination OOH
The Newport Jazz Festival runs from August 1 through August 3 at Fort Adams State Park.
/article/newport-jazz-festival-creates-a-three-day-window-for-destination-oohGeopath Schedules 2026 Planning Dataset Preview for 30 September
Geopath scheduled its 2026 planning dataset preview for 30 September. Explore the timetable and why OOH buyers should record their measurement version.
/article/geopath-2026-planning-dataset-preview-september-30Digital Out-of-Home Advertising Channel Course
A free one-hour certificate course that takes marketers from DOOH definitions and formats through targeting, creative, multichannel strategy and campaign execution.
/learning/stackadapt-dooh-advertising-channel-courseDigital Out-of-Home Advertising: Everything You Need to Know
A broad DOOH primer covering the channel, campaign use cases and the reporting metrics buyers commonly see in a DSP.
/learning/vistar-dooh-overviewDigital Out-Of-Home Measurement Guide
A modern measurement framework covering DOOH data collection, impressions, attribution, incrementality and cross-channel measurement.
/learning/iab-dooh-measurement-guideJCDecaux Academy: Digital Out-of-Home
A free ten-module DOOH e-learning program covering planning, public versus private media, audiences, programmatic trading, creative and measurement.
/learning/jcdecaux-academy-doohDublin Billboard & DOOH Advertising: Costs, Screens & Spectaculars
Dublin is a compact but varied OOH and DOOH market spanning classic billboards, large digital roadside screens, digital bridges, retail DOOH, rail spectaculars, Luas and bus takeovers, special builds and airport media. Public 2026 rate cards make the market unusually transparent for early-stage budget planning.
/cities/dublinOne Day Media Mix Calculator
A free media-mix planning calculator that combines OOH reach/frequency inputs with CPM and budget assumptions for DOOH and other channels.
/tools/one-day-media-mix-calculatorUnderstanding Out of Home Data and Its Uses
A guide to the shift from location-only OOH planning toward audiences, consumer journeys, data-driven targeting and measurement.
/learning/oaaa-understanding-ooh-data-and-usesContextual Targeting Essentials
A free course on contextual targeting concepts, partner types, use cases and the cookieless future—highly transferable to DOOH context and trigger strategies.
/learning/basis-contextual-targeting-essentialsWhy DOOH Is Changing Campaign Planning From Site Buying to Audience and Context
SIMCA Advertising’s Fahim Batliwala argues that digital OOH is changing planning from a mostly location-led exercise into one that can use audiences, context, timing and flexible creative more deliberately.
/article/why-dooh-is-changing-campaign-planning-from-site-buying-to-audience-and-contextGen Con’s Final Weekend Shows Why Event OOH Is About Routes, Not Just the Venue
Gen Con 2026 runs in Indianapolis from July 30 through August 2.
/article/gen-con-s-final-weekend-shows-why-event-ooh-is-about-routes-not-just-the-venueGulf OOH Is Becoming a Data Business, Not Just a Location Business
A Gulf OOH industry commentary argues that premium locations are no longer enough on their own as data, audience intelligence, automation and measurable outcomes become central to media value.
/article/gulf-ooh-is-becoming-a-data-business-not-just-a-location-businessHeatstroke Prevention Campaign Shows How National OOH Can Stay Locally Relevant
OAAA, the Ad Council and NHTSA are using a simple national message with heavier relevance in warmer markets. The campaign offers a useful planning model for brands balancing consistency with local context.
/article/heatstroke-prevention-ooh-local-contextAda
Talon's technology and data environment for audience-led OOH planning, inventory intelligence, campaign activation, and performance analysis.
/tools/adaGawk Wins Approval for Coffs Harbour’s First Regular-Rotation Digital Billboard
Gawk Outdoor won a New South Wales Land and Environment Court appeal for a digital billboard on the Pacific Highway, creating Coffs Harbour’s first approval for advertising that rotates on a regular short interval.
/article/gawk-wins-approval-for-coffs-harbours-first-regular-rotation-digital-billboardOneScreen.ai
A data-led OOH planning, execution, and measurement platform that combines inventory intelligence with managed campaign support.
/tools/onescreen-aiPJX Media Platform
A technology-supported OOH planning and buying service with campaign management, production, real-time reporting, and attribution capabilities.
/tools/pjx-media-platformSpotzi
A location intelligence platform with OOH-focused plans for evaluating locations, foot traffic, and consumer characteristics on maps.
/tools/spotziWhat Makes a Great Billboard Location? Visibility Beats Raw Traffic
Nord & Smith argues that strong OOH placement should be evaluated through view distance, traffic speed, lighting, positioning and obstructions rather than traffic volume alone.
/article/what-makes-a-great-billboard-location-visibility-beats-raw-trafficBoots and Hearts Weekend Traffic Is Exactly the Kind of Concentrated Movement OOH Planners Love
As Boots and Hearts continues through the weekend, the festival’s destination format and concentrated flows across Burl’s Creek make it a strong model for route-based OOH planning.
/article/boots-and-hearts-weekend-traffic-is-exactly-the-kind-of-concentrated-movement-ooh-planners-loveMatchday Moments Turns Premier League Fan Journeys Into an 11-Site National OOH Buy
Open Media's Matchday Moments packages 11 OOH locations across football cities into a single audience-led buy designed around the rituals and routes of Premier League supporters.
/article/matchday-moments-premier-league-fan-journey-ooh-networkOhio State Fair’s Closing Day Highlights the Scale Advantage of Local Event OOH
The 2026 Ohio State Fair runs through August 2 in Columbus.
/article/ohio-state-fair-s-closing-day-highlights-the-scale-advantage-of-local-event-oohThe Wisconsin State Fair’s Night Economy Creates a Different OOH Opportunity Than Its Daytime Family Traffic
Official fair hours show that the Wisconsin State Fair stays open until midnight on Thursday–Saturday, creating a distinctly different advertising environment at night than during daytime family hours.
/article/the-wisconsin-state-fair-s-night-economy-creates-a-different-ooh-opportunity-than-its-daytime-family-trafficAVIXA D=SIGN Power Hour: Planning Digital Signage Channels to Promote, Inform, and Engage Audiences 2026
AVIXA D=SIGN Power Hour: Planning Digital Signage Channels to Promote, Inform, and Engage Audiences 2026 is an upcoming webinar relevant to OOH, DOOH and advertising professionals through its focus on digital signage channel strategy, content planning and governance and audience engagement.
/events/avixa-d-sign-power-hour-planning-digital-signage-channels-to-promote-inform-and-engage-audiences-2026Beyond Impressions: The OOH Metrics Advertisers Should Evaluate Together
Nord & Smith argues that impressions should be read alongside visibility, viewing conditions, audience composition and frequency when judging the quality of an OOH plan.
/article/beyond-impressions-the-ooh-metrics-advertisers-should-evaluate-togetherQMS Attention Study Says DOOH Can Start Working in One Second
New QMS and Amplified research suggests digital out-of-home can begin producing measurable brand and sales effects after roughly one second of active attention—but the planning lesson is more nuanced than making ads shorter.
/article/qms-dooh-attention-one-second-studyUK DOOH Is Forecast to Reach 76% of OOH Spend by 2031—But Measurement Will Decide What Comes Next
IAB UK forecasts that digital out-of-home will represent 76% of UK OOH spend by 2031. The more important planning question is how inventory, programmatic buying and measurement will mature together.
/article/uk-dooh-76-percent-ooh-spend-2031Waitrose Turns Shopping Bags Into London OOH Installations for Lower-Price Campaign
Waitrose uses oversized shopping-bag installations across three London sites to promote lower prices. Explore the creative and practical OOH planning lessons.
/article/waitrose-london-shopping-bag-special-build-ooh-lower-pricesWorld Cup Fan-Journey Study Shows Why OOH Plans Need the Whole Market
A StreetMetrics analysis of travel to one World Cup match found a large gap between exposure to one operator's digital estate and the broader OOH market. The case is a lesson in cross-operator planning—not a universal reach claim.
/article/world-cup-fan-journey-ooh-reach-studyWhat Is Out-of-Home? A Marketer’s Guide
A broad 2026 marketer’s guide connecting OOH formats with modern planning, automation, measurement and attribution.
/learning/broadsign-ooh-marketers-guideAccelerate: Foundations of DOOH
Vistar’s free foundational certification covers the pDOOH ecosystem, targeting, data, impressions, creative workflows and omnichannel campaign planning.
/learning/vistar-accelerate-foundations-of-doohJOLT Launches Spark Intelligence Across 65 US DOOH Markets
JOLT launched Spark Intelligence across its U.S. network, adding audience-led planning and measurement tools to more than 4,750 screens in 65 designated market areas.
/article/jolt-launches-spark-intelligence-across-65-us-dooh-marketsLouis Vuitton Brings Fall/Winter Landscape Imagery to Dubai DOOH
Louis Vuitton’s Fall/Winter 2026 campaign brings landscape photography to Dubai digital screens. Explore the creative approach and luxury OOH planning lessons.
/article/louis-vuitton-fall-winter-2026-dubai-doohQMS Brings the Los Angeles Rams Into Melbourne’s Streets With Localized DOOH
QMS supports the Los Angeles Rams’ Melbourne appearance with localized digital billboards. Explore the sporting-event campaign and its outdoor planning lessons.
/article/qms-los-angeles-rams-melbourne-localized-doohThe Shift Toward Audience-Based DOOH Buying
An introduction to moving from location-only planning toward audience-based pDOOH buying using behavioral and movement data.
/learning/broadsign-audience-based-dooh-buyingVIOOH Adds Starlite Media’s 800+ US Retail Screens to Programmatic DOOH
VIOOH’s Starlite Media partnership opens 800+ US retail screens to programmatic DOOH buyers. Explore the inventory, audience claims and planning implications.
/article/viooh-starlite-media-us-retail-programmatic-doohCARS24 Turns a Car Into a Ganesh Chaturthi Photo Experience in Mumbai
CARS24 creates a branded car installation at Mumbai’s Khetwadicha Raja for Ganesh Chaturthi. Explore the photo experience and festival OOH planning lessons.
/article/cars24-mumbai-ganesh-chaturthi-experiential-ooh