LearningGuide
How to Create DOOH Campaigns That Get Results
- Free
- Beginner
- Broadsign
A campaign-building guide focused on audience definition, channel alignment, creative formats and choosing a DSP.
Opens on Broadsign's website in a new tab.
- Time to complete
- ~15–25 min
- Level
- Beginner
- Certificate
- No
Overview
Broadsign’s DOOH campaign best-practices guide is built around the practical questions advertisers face before launch: who should the campaign reach, how should DOOH work with other channels, what creative should be produced for the available formats, and how should a DSP partner be selected? That makes it less of a technology explainer and more of a campaign checklist. It is useful after learning the basic definition of DOOH and before building an actual media plan, because it connects audience strategy, creative execution and buying technology instead of treating them as separate decisions.
What You'll Learn
- Define a target audience for a DOOH campaign
- Connect DOOH to other channels in a full-funnel plan
- Develop creative with the actual OOH formats in mind
- Think through the role of location and context
- Evaluate a DSP partner against campaign goals
- Turn a DOOH idea into a more structured activation plan
Highlights
- Campaign-oriented rather than purely technical
- Connects planning, creative and buying decisions
- Good pre-launch checklist for advertisers
- Useful companion to a deeper pDOOH explainer
Who It's For
Best for
- Brand managers launching a first DOOH campaign
- Agency planners building campaign recommendations
- Creative and media teams that need to work from one brief
- Advertisers evaluating DSP options
Before you start
- Basic familiarity with DOOH
- A rough campaign objective or audience is useful
Access
- Cost
- Free
- Format
- Guide
- Time to complete
- ~15–25 min
- Certificate
- No
- Hands-on
- Yes — practical/reference
Topics Covered
- DOOH
- Planning
- Creative
- DSP
FAQ
Questions about this resource
5 questions
What does this guide focus on?
It focuses on campaign-building best practices: audience, channel strategy, creative formats and DSP selection.
Is it free?
The article is free; Broadsign may also offer downloadable material from the page.
Is it only for programmatic campaigns?
Programmatic is part of the context, but the planning and creative principles are useful more broadly for DOOH.
Does it discuss creative?
Yes. Developing campaign creative for the formats you plan to buy is one of the guide’s core themes.
Should I read it before choosing a DSP?
Yes. One of its stated learning goals is choosing a DSP partner based on campaign goals.
Sources
Sources & Methodology
1 source
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