What does this guide focus on?

It focuses on campaign-building best practices: audience, channel strategy, creative formats and DSP selection.

The article is free; Broadsign may also offer downloadable material from the page.

Is it only for programmatic campaigns?

Programmatic is part of the context, but the planning and creative principles are useful more broadly for DOOH.

Does it discuss creative?

Yes. Developing campaign creative for the formats you plan to buy is one of the guide’s core themes.

Should I read it before choosing a DSP?

Yes. One of its stated learning goals is choosing a DSP partner based on campaign goals.

Beginner
Guide
Free

How to Create DOOH Campaigns That Get Results

by Broadsign

A campaign-building guide focused on audience definition, channel alignment, creative formats and choosing a DSP.

Time to Complete: ~15–25 min
Level: Beginner
Certificate: No

Start Learning Browse Courses

Overview

Broadsign’s DOOH campaign best-practices guide is built around the practical questions advertisers face before launch: who should the campaign reach, how should DOOH work with other channels, what creative should be produced for the available formats, and how should a DSP partner be selected? That makes it less of a technology explainer and more of a campaign checklist. It is useful after learning the basic definition of DOOH and before building an actual media plan, because it connects audience strategy, creative execution and buying technology instead of treating them as separate decisions.

What You'll Learn

Define a target audience for a DOOH campaign
Connect DOOH to other channels in a full-funnel plan
Develop creative with the actual OOH formats in mind
Think through the role of location and context
Evaluate a DSP partner against campaign goals
Turn a DOOH idea into a more structured activation plan

Highlights

Campaign-oriented rather than purely technical
Connects planning, creative and buying decisions
Good pre-launch checklist for advertisers
Useful companion to a deeper pDOOH explainer

Who It's For

Best For

Brand managers launching a first DOOH campaign
Agency planners building campaign recommendations
Creative and media teams that need to work from one brief
Advertisers evaluating DSP options

Prerequisites

Basic familiarity with DOOH
A rough campaign objective or audience is useful

Topics Covered

DOOH
Planning
Creative
DSP

How to Use This Resource

How to Create DOOH Campaigns That Get Results is best used as a guide rather than as a live rate card. Treat the examples and frameworks as a way to ask better questions before a proposal, then verify inventory, pricing, dates and specifications with the seller or platform.

The strongest planning value is in DOOH, Planning, Creative, and DSP. Those topics connect directly to how outdoor media is bought: the screen or panel still has to match the audience journey, the creative has to be readable in context, and any measurement claim should be tied to a stated methodology.

Because this resource is provided by Broadsign, read it with the provider context in mind. Vendor education can be useful, but it should be balanced against independent market checks and competing quote paths.

Apply It to a Billboard Plan

Write down the campaign decision this resource should support before opening it.
Capture the terms, metrics or workflow steps that affect a live OOH brief.
Translate the lesson into one buying question for a media owner, agency or platform.
Use a calculator, size guide or market guide to test the idea against real campaign constraints.

At a Glance

Topic: DOOH
Level: Beginner
Format: Guide
Cost: Free
Duration: ~15–25 min
Provider: Broadsign
Hands-on: Yes — practical/reference
Certificate: No
Added: 2026-08-04
Updated: 2026-08-04

Frequently Asked

What does this guide focus on?: It focuses on campaign-building best practices: audience, channel strategy, creative formats and DSP selection.
Is it free?: The article is free; Broadsign may also offer downloadable material from the page.
Is it only for programmatic campaigns?: Programmatic is part of the context, but the planning and creative principles are useful more broadly for DOOH.
Does it discuss creative?: Yes. Developing campaign creative for the formats you plan to buy is one of the guide’s core themes.
Should I read it before choosing a DSP?: Yes. One of its stated learning goals is choosing a DSP partner based on campaign goals.

Sources & Methodology

Best Practices Guide: How to create DOOH campaigns that get resultsBroadsign - vendor

Pricing figures on this site are illustrative planning estimates, not quotes: rates vary by operator, market, availability, timing, and campaign requirements, so confirm current terms directly with the media owner before committing budget. This page was last reviewed on Aug 4, 2026. Report a correction.