LearningGuide
The Definitive Guide to DOOH Audience & Targeting
- Free
- Intermediate
- Vistar Media
A comprehensive guide to moving beyond geography with behavioral, visitation, contextual and demographic audience strategies in DOOH.
Opens on Vistar Media's website in a new tab.
- Time to complete
- ~25–40 min
- Level
- Intermediate
- Certificate
- No
Overview
Vistar’s audience and targeting guide explains how modern DOOH planning can move beyond zip codes, DMAs and store proximity. It covers behavioral insights, visitation patterns, contextual relevance and demographics, and describes how aggregated and anonymized movement data can reveal where audiences tend to gather through the day. It also discusses data-partner ecosystems and the strategic choices advertisers make when selecting audience and targeting approaches.
What You'll Learn
- Compare geographic and audience-led DOOH planning
- Understand behavioral and visitation-based targeting
- Use contextual factors such as weather and time
- Understand how aggregated movement data informs planning
- Evaluate different targeting strategies against campaign goals
Highlights
- Comprehensive audience-focused resource
- Strong physical-world targeting explanation
- Includes multiple data-partner examples
- Useful for pDOOH planning
Who It's For
Best for
- Audience strategists
- Programmatic buyers
- Brand marketers
- Agency planners
Before you start
- Basic DOOH knowledge
Access
- Cost
- Free
- Format
- Guide
- Time to complete
- ~25–40 min
- Certificate
- No
- Hands-on
- Yes — practical/reference
Topics Covered
- Audience Targeting
- DOOH
- Data
- Planning
FAQ
Questions about this resource
5 questions
What is The Definitive Guide to DOOH Audience & Targeting?
The Definitive Guide to DOOH Audience & Targeting is a guide from Vistar Media focused on audience targeting, dooh, data. A comprehensive guide to moving beyond geography with behavioral, visitation, contextual and demographic audience strategies in DOOH.
Is The Definitive Guide to DOOH Audience & Targeting free?
Yes. It is listed here as free.
What level is The Definitive Guide to DOOH Audience & Targeting for?
It is best treated as a intermediate resource. The prerequisites above describe the background that will make it easiest to use.
How long does The Definitive Guide to DOOH Audience & Targeting take?
Plan for ~25–40 min. For reference resources, use it as needed rather than reading everything in one sitting.
What will I learn from The Definitive Guide to DOOH Audience & Targeting?
The main outcomes are the practical skills and concepts listed in the What You’ll Learn section above.
Sources
Sources & Methodology
1 source
Access, course content and certification requirements are set by the resource provider. Last updated .
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