OOH Media Formats

OAAA’s Media Formats reference is a practical map of the major out-of-home formats an advertiser will encounter when planning a campaign. It covers standard roadside units such as bulletins and posters alongside digital versions and other OOH environments. Individual format pages explain how a format is typically used, where it is available, how it is commonly purchased and, in some cases, production specifications. That makes the resource particularly valuable before an RFP or inventory review: instead of treating every screen or billboard as equivalent, buyers can understand why a large roadside bulletin, a poster network and a digital unit solve different problems. It is also a useful reference when media-owner proposals use format names without explaining what they mean.