- Marketplace & Buying
- OOH Planning Technology
- Enterprise
Ada
by Talon
Talon's technology and data environment for audience-led OOH planning, inventory intelligence, campaign activation, and performance analysis.
- Pricing
- Enterprise / managed-service commercial model.
- Built For
- Large advertisers and agencies wanting expert-led OOH planning backed by proprietary technology.
- Deployment
- Web/cloud unless otherwise noted; enterprise integrations may require onboarding.
Key Features
Audience-led planning
Location and inventory intelligence
Campaign optimization
Measurement support
Capabilities
Planning
Buying
Creative
Measurement
Audience Data
Programmatic
API
Use Cases
Planning locations, markets, catchments, or media scenarios
Activating or managing OOH / DOOH media
Measuring audiences, delivery, attention, visitation, or outcomes
Adding audience, mobility, POI, traffic, or location intelligence
Ideal For
Best For
- Large advertisers and agencies wanting expert-led OOH planning backed by proprietary technology.
Not Ideal For
- DIY advertisers who want instant online checkout.
Pros & Cons
Pros
- Built specifically around OOH strategy
- Strong planning and data focus
Cons
- Usually accessed through Talon's service relationship
- Not a lightweight public SaaS tool
Pricing
OOH Planning Technology
Enterprise / managed-service commercial model.At a Glance
- Category
- Marketplace & Buying
- Sub-category
- OOH Planning Technology
- Pricing
- Enterprise / managed-service commercial model.
- Target Market
- Large advertisers and agencies wanting expert-led OOH planning backed by proprietary technology.
- Deployment
- Web/cloud unless otherwise noted; enterprise integrations may require onboarding.
- Founded
- Not listed
- Headquarters
- Not listed
- Team Size
- Not listed
- Added
- 2026-08-04
- Updated
- 2026-08-04
Security & Compliance
These details reflect this guide's source material. “Not confirmed” means the guide does not establish that capability; ask the provider for current documentation.
SSONot confirmed
SOC 2Not confirmed
GDPRNot confirmed
API AccessNot confirmed
Sources
Sources & Methodology
1 source
Product features, availability and commercial terms are set by the provider. Confirm current details before choosing a tool. Last updated .
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