LearningGuide
Automation in OOH Media Planning
- Free
- Intermediate
- Broadsign
A guide to reducing manual RFPs, email chains and fragmented reporting through automated direct, programmatic and other modern OOH transaction models.
Opens on Broadsign's website in a new tab.
- Time to complete
- ~25–40 min
- Level
- Intermediate
- Certificate
- No
Overview
Automation in OOH Media Planning examines the workflow rather than only the media format. It identifies common friction in manual OOH planning and booking, then explains how automation can speed inventory discovery, proposals, booking, delivery and reporting. Importantly, the guide distinguishes automation from programmatic bidding: automated direct and programmatic guaranteed can also modernize transactions while preserving different levels of certainty and control.
What You'll Learn
- Identify the most time-consuming parts of traditional OOH buying
- Understand that automation is broader than RTB
- Compare modern OOH transaction models
- See how automation can improve inventory transparency
- Understand how standardized reporting supports omnichannel planning
Highlights
- Buyer-workflow focus
- Explains multiple transaction paths
- Useful for teams modernizing direct buying
- Free eBook
Who It's For
Best for
- Agency investment teams
- Advertisers buying across many media owners
- Programmatic teams
- OOH operations teams
Before you start
- Basic buying knowledge
Access
- Cost
- Free
- Format
- Guide
- Time to complete
- ~25–40 min
- Certificate
- No
- Hands-on
- Yes — practical/reference
Topics Covered
- Automation
- Planning
- Buying
- Transactions
FAQ
Questions about this resource
5 questions
What is Automation in OOH Media Planning?
Automation in OOH Media Planning is a guide from Broadsign focused on automation, planning, buying. A guide to reducing manual RFPs, email chains and fragmented reporting through automated direct, programmatic and other modern OOH transaction models.
Is Automation in OOH Media Planning free?
Yes. It is listed here as free.
What level is Automation in OOH Media Planning for?
It is best treated as a intermediate resource. The prerequisites above describe the background that will make it easiest to use.
How long does Automation in OOH Media Planning take?
Plan for ~25–40 min. For reference resources, use it as needed rather than reading everything in one sitting.
What will I learn from Automation in OOH Media Planning?
The main outcomes are the practical skills and concepts listed in the What You’ll Learn section above.
Sources
Sources & Methodology
1 source
Access, course content and certification requirements are set by the resource provider. Last updated .
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