News & analysis
Campaigns, industry news and practical advice for billboard advertisers.
As Boots and Hearts continues through the weekend, the festival’s destination format and concentrated flows across Burl’s Creek make it a strong model for route-based OOH planning.
Planning Watch3 min read
OAAA said first-quarter 2026 OOH revenue reached $2.12 billion, with digital OOH up 12.9% and technology spending surging 139%.
Market Watch3 min read
OUTFRONT said billboard segment revenue rose to $379.4 million in Q2, helped by higher yield, programmatic and direct digital advertising and revenue related to the 2026 FIFA World Cup.
Market Analysis3 min read
Official fair hours show that the Wisconsin State Fair stays open until midnight on Thursday–Saturday, creating a distinctly different advertising environment at night than during daytime family hours.
Planning Watch3 min read
VIOOH said its Grupo IMU partnership delivers access to more than 400 digital screens in Mexico, expanding programmatic DOOH opportunities in a major urban market.
Programmatic DOOH3 min read
oOh!media has extended its long-term partnership with the Australian Open in a multi-year deal that brings the Grand Slam to millions across its national network.
Sports & OOH3 min read
Clear Channel Outdoor, Compass Connections, A21 and Union Pacific launched a nationwide anti-human-trafficking billboard campaign timed around major sporting events and World Day Against Trafficking in Persons.
Public Interest3 min read
Clear Channel reported second-quarter 2026 consolidated revenue of $438.0 million, while also noting that it completed the sale of its Spain business for approximately $132.3 million.
Market Watch3 min read
oOh!media and Cricket Australia will deliver official cricket news, match countdowns, highlights and live scores across the full 2026–27 men’s Test season.
Sports & OOH3 min read
OAAA says new research with Kochava found that OOH delivered a median lift of 20% for in-person outcomes and 14% for digital outcomes, outperforming both broadcast TV and CTV.
Measurement Analysis3 min read
Ocean Outdoor’s annual Digital Creative Competition remains open, giving brands and agencies a practical brief for thinking about what DOOH can do when creativity starts with the medium itself.
Creative3 min read
oOh!media and Sedition have renewed their collaboration to bring digital art into public spaces, with new work from Mat Collishaw highlighted in the latest announcement.
Creative & Content3 min read
