News & analysis
Campaigns, industry news and practical advice for billboard advertisers.
Boston
Lovable and Ahoy use dedicated LED billboard trucks around UNBOUND in Boston. Explore the operator’s case study and lessons for conference outdoor advertising.
Campaign Analysis3 min read
London
Snapchat’s London campaign uses four mobile billboards to reach advertising agencies. Explore the workplace targeting idea and what buyers should measure.
Campaign Analysis3 min read
Dublin
Visa promotes Ireland Fashion Week with a Dublin landmark projection and planned commuter screens. Explore the campaign’s locations and OOH planning lessons.
Campaign Analysis3 min read
McDonald’s UAE outdoor campaign promotes Everyday Delights under AED 10 alongside Sprite Mixperience, using separate creative across static and digital OOH.
Campaign Analysis3 min read
Global’s AdPower uses personalized Love Letters billboards to court 100 UK brands. Explore the creative strategy and implications for self-service OOH.
Campaign Analysis3 min read
STAUD’s West Hollywood digital billboard centers a purple handbag. Explore the product-led creative and what fashion advertisers should assess before buying.
Campaign Analysis3 min read
Dubai
Louis Vuitton’s Fall/Winter 2026 campaign brings landscape photography to Dubai digital screens. Explore the creative approach and luxury OOH planning lessons.
Campaign Analysis3 min read
Dubai
Carvion Trading FZE debuted outdoor creative in Dubai around “One Source, Every Market,” using a world-map visual to position the company as a wholesale vehicle export partner.
Campaign Analysis2 min read
Dubai
e& money used London travel imagery on Dubai digital screens to promote its travel card under a “Best Rates” proposition, connecting the financial product directly with an international trip use case.
Campaign Analysis3 min read
ACC Cement used high-visibility OOH in Lucknow to reinforce core category associations around strength, quality and reliability across busy commercial and traffic areas.
Campaign Analysis3 min read
Ellithy Cars entered Egypt's OOH landscape with a deep-blue, multi-car campaign that uses a conversational Arabic line to push drivers toward the company's online marketplace.
Campaign Analysis3 min read
Dubai
Dubai Islamic Bank built an OOH campaign around a large “6.6% p.a.” figure, using one dominant financial proposition and a direct digital response path across Dubai arterial roads.
Campaign Analysis3 min read
