News & analysis

Dynamic DOOH

Campaigns, industry news and practical advice for billboard advertisers.

Sep 2, 2026

HOKA Turns New York Running Data Into a Live DOOH Borough Competition

HOKA and Jellyfish launched a month-long Strava challenge that turns runners' activity across all five New York boroughs into periodically updated digital OOH creative.

Dynamic DOOH3 min read

Aug 28, 2026

ESB Networks Uses Dayparted DOOH to Make Electricity Timing Relevant

ESB Networks used dayparted digital out-of-home creative to connect household routines with the idea of shifting electricity use away from periods of higher demand.

Dynamic DOOH3 min read

Dynamic DOOH

HOKA Turns New York Running Data Into a Live DOOH Borough Competition

ESB Networks Uses Dayparted DOOH to Make Electricity Timing Relevant

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