News & analysis
Campaigns, industry news and practical advice for billboard advertisers.
Illuminight used a backlit billboard for a cancer fundraising message, making literal illumination part of the idea instead of treating lighting as only a media specification.
Creative & Technology3 min read
Seoul
HOT6 used projection-based “beamvertising” in Seoul’s Seongsu district, showing how nighttime projection can turn building surfaces into temporary media without installing a permanent screen.
Creative & Technology3 min read
Take 10 Media’s QR-led screen workflow lets users submit content for display on a digital screen, highlighting how self-serve tools could lower the transaction barrier for local and short-duration DOOH.
Creative & Technology3 min read
A Phoebe Bridgers street activation used UV-reactive paint to create a nighttime reveal, showing how material choice can make an outdoor idea change character after dark.
Creative & Technology3 min read
Lemonade's pink roadside sign near Austin compliments drivers who obey the speed limit. The execution is a smart dynamic-creative idea—but it uses radar plus a human spotter, not automated vehicle recognition.
Creative & Technology4 min read
