News & analysis
Campaigns, industry news and practical advice for billboard advertisers.
IAB Europe’s draft in-store measurement proposals distinguish ad plays from opportunities to see. Explore the consultation and implications for retail OOH.
Measurement3 min read
Veridooh added advertising veteran David Bell to its advisory council as independent OOH verification becomes a larger part of agency and advertiser buying workflows.
Measurement3 min read
A Rolling Adz perspective argues that OOH’s reporting problem is operational fragmentation: advertisers often receive incompatible proof, logs, photos and data from multiple vendors after a campaign.
Measurement3 min read
OOHAudit has been publishing research and commentary around campaign verification, media leakage and independent audits, including analysis based on tens of thousands of OOH media audits.
Measurement3 min read
