News & analysis
Campaigns, industry news and practical advice for billboard advertisers.
WOO’s first global programmatic DOOH study estimates 2025 spending at $1.339 billion. Explore market differences and what the findings mean for buyers.
Market Data3 min read
US OOH revenue rose 10.7% to $3.16 billion in Q2 2026, according to OAAA. See the digital growth figures and what the data means for advertisers.
Market Data3 min read
A PwC forecast reported by DOOH Digital projects India's DOOH revenue rising to roughly half of total OOH by 2030, while physical OOH remains only slightly larger in the forecast.
Market Data3 min read
eMarketer says digital formats are on track to account for 49% of worldwide OOH advertising revenue in 2026, up from 31% in 2020, putting DOOH close to half of the global category.
Market Data3 min read
U.S. OOH revenue growth of 10.7% in Q2 2026 exceeded nominal GDP growth and inflation, strengthening the case that the medium is gaining share rather than merely rising with prices.
Market Data3 min read
U.S. out-of-home advertising revenue grew 10.7% year over year to $3.16 billion in Q2 2026, while DOOH expanded faster and represented 38.4% of quarterly OOH revenue.
Market Data3 min read
