News & analysis
Campaigns, industry news and practical advice for billboard advertisers.
Aashirvaad Salt Active brings neighbourhood wordplay to Delhi billboards. Explore the campaign locations and lessons for locally relevant OOH creative.
News & Analysis3 min read
Los Angeles
Digger uses a giant shovel extension on a Sunset Boulevard billboard. Explore the Los Angeles execution and planning lessons for bespoke OOH installations.
News & Analysis3 min read
Verde Outdoor Capital refreshes its brand and website while expanding billboard real estate financing. Explore the update for US outdoor advertising operators.
News & Analysis3 min read
Vistar, Omnicom Media and Annalect test store-locator placement in DOOH ads. Explore the Dutch study and why purchase intent differs from actual sales.
News & Analysis3 min read
London
BackLite UK upgrades eight Landscape Gallery screens across London. Explore the announcement and what buyers should check before booking roadside DOOH.
News & Analysis3 min read
Dubai
Dubai Mall’s LED network spans around 50 locations. Explore Emaar’s INFiLED installation and the questions retail DOOH buyers should ask in Dubai.
News & Analysis3 min read
Flipkart uses a train projection at Bengaluru’s Majestic Metro Station for Big Billion Days. Explore the creative idea and its transit advertising lessons.
News & Analysis3 min read
Geopath scheduled its 2026 planning dataset preview for 30 September. Explore the timetable and why OOH buyers should record their measurement version.
News & Analysis3 min read
Ambrane’s Delhi Metro campaign uses commuter humour and a red charging cable to communicate product benefits. Explore its approach to in-train outdoor creative.
News & Analysis3 min read
Jawad Hassan joins DPAA’s board, bringing a UAE media perspective. Explore the appointment and practical implications for international outdoor advertisers.
News & Analysis3 min read
Los Angeles
Samsung’s West Hollywood installation combines oversized phone-shaped displays and custom fabrication. Explore the outdoor creative and production lessons.
News & Analysis3 min read
VIOOH and TuMedio announce programmatic access to over 500 screens in Spain and Portugal. Explore the network and what buyers should verify before booking.
News & Analysis3 min read
