News & analysis
Campaigns, industry news and practical advice for billboard advertisers.
Burger King and agency Happiness rolled out a summer campaign on the Belgian coast built around sunburn imagery and the line of thought that flame grilling should be left to Burger King.
Campaign Watch3 min read
LUMO announced plans for a major new digital roadside landscape billboard in Auckland, positioning the format as the largest of its type in New Zealand.
Inventory News3 min read
The Economist has returned to its familiar minimalist outdoor language with a campaign that challenges the rise of AI using short lines such as 'Think outside the bot' and 'actual intelligence'.
Campaign Watch3 min read
VIOOH announced a partnership with Brazilian DOOH channel b.drops, adding programmatic access to screens in self-care and wellness environments.
Programmatic DOOH3 min read
