News & analysis
Campaigns, industry news and practical advice for billboard advertisers.
OAAA says new research with Kochava found that OOH delivered a median lift of 20% for in-person outcomes and 14% for digital outcomes, outperforming both broadcast TV and CTV.
Measurement Analysis3 min read
Reveal markets OOH measurement products spanning impression estimation, brand lift, foot-traffic attribution, web and app outcomes, sales lift and moving-media measurement.
Measurement Analysis3 min read
Modern OOH audience systems such as Geopath attempt to move beyond simple traffic counts by estimating exposure using factors tied to location, movement and the likelihood that an advertising face can actually be seen.
Measurement Analysis3 min read
