News & analysis
Campaigns, industry news and practical advice for billboard advertisers.
bigbasket’s Modak Meter at Mumbai’s Carter Road turns a festival chant into an interactive brand experience. Explore the creative idea and reported engagement.
Experiential OOH3 min read
CARS24 creates a branded car installation at Mumbai’s Khetwadicha Raja for Ganesh Chaturthi. Explore the photo experience and festival OOH planning lessons.
Experiential OOH3 min read
Chicago
HomeGoods and Fallon bring oversized home products to Chicago’s Pioneer Court, connecting an experiential OOH activation with nearby store visits.
Experiential OOH3 min read
KFC brings Colonel Sanders’ birthday campaign to Chennai with a branded autorickshaw and local character styling. Explore the moving OOH activation.
Experiential OOH3 min read
London
Landsec and Ocean Outdoor connect Piccadilly Lights with The Venue. Explore the London activation offer and screen changes planned for January 2027.
Experiential OOH3 min read
McDowell's Soda used a three-dimensional OOH execution in Kolkata, adding physical depth to a product-led brand activation in the Indian market.
Experiential OOH3 min read
London
Sky Sports used a giant three-dimensional football mural in Shoreditch to promote its live football offering, turning a media surface into a physical sports object.
Experiential OOH3 min read
MARS Cosmetics used a wrapped vehicle topped with an oversized MARSIE mascot for a three-day Mumbai activation, blending mobile OOH with a photographable physical brand character.
Experiential OOH3 min read
Riksbyggen and BBDO Nordics built three full-scale tiny “homes” based on what an average 25-year-old can afford in Stockholm, Gothenburg and Umeå, turning a housing statistic into a physical experience.
Experiential OOH3 min read
TUI and Capital Breakfast used a temporary Gatwick North Terminal rename as an experiential media moment, turning a familiar airport place name into campaign content.
Experiential OOH3 min read
