News & analysis
Campaigns, industry news and practical advice for billboard advertisers.
A StreetMetrics analysis of travel to one World Cup match found a large gap between exposure to one operator's digital estate and the broader OOH market. The case is a lesson in cross-operator planning—not a universal reach claim.
Research & Measurement5 min read
Tokyo
Brand USA combined Tokyo transit networks, business districts, Shibuya and Cross Shinjuku Vision in its first Japan OOH campaign—a useful model for linking broad reach, trade activity and destination fame.
Campaign Analysis6 min read
London
DPAA has launched a UK chapter of its WE.DOOH initiative, beginning with a London event and a 2026 awards cycle focused on emerging, overlooked and established women in digital out-of-home.
Industry News5 min read
JCDecaux subsidiary Wall has secured Hamburg's main advertising contract for another 15 years, linking 2,200 existing shelters, 400 additions and further digitisation to a wider public-infrastructure commitment.
Market Analysis6 min read
Open Media's Matchday Moments packages 11 OOH locations across football cities into a single audience-led buy designed around the rituals and routes of Premier League supporters.
Planning Watch6 min read
IAB UK forecasts that digital out-of-home will represent 76% of UK OOH spend by 2031. The more important planning question is how inventory, programmatic buying and measurement will mature together.
Market Analysis6 min read
Clear Channel Impact is designed to let brands align existing OOH investment with nonprofit partnerships and community engagement while maintaining full-scale campaigns.
Innovation3 min read
Clear Channel Outdoor and Super Optimal said new analysis suggests creative execution plays a meaningful role in explaining why some OOH campaigns outperform others.
Creative Analysis3 min read
Clear Channel Outdoor and nonprofit partners launched a national billboard campaign during National Summer Learning Week featuring Darryl ‘DMC’ McDaniels and Idina Menzel.
Public Interest3 min read
VIOOH says JCDecaux has connected 100% of its DOOH inventory to programmatic in nine Latin American markets, broadening addressable regional supply.
Programmatic DOOH3 min read
London
Ocean Outdoor highlighted London Wildlife Trust’s campaign, which puts urban wildlife at the center of the city’s visual conversation rather than treating it as an afterthought.
Campaign Watch3 min read
VIOOH’s recent expansion into wellness and self-care environments in Brazil points to a broader trend: programmatic DOOH is moving deeper into place-based media, not just roadside and transit screens.
Programmatic DOOH3 min read
