OAAA Launches Centre to Advance Programmatic OOH Buying
OAAA launches a Programmatic & Automation Center of Excellence. Explore what its agenda could mean for US outdoor advertising buyers and measurement.
Industry News3 min read
News & analysis
Industry News
Campaigns, industry news and practical advice for billboard advertisers.
National CineMedia’s $275M Captivate Deal Creates a 48,000-Screen Place-Based DOOH Network
National CineMedia agreed to acquire Captivate for $275 million, bringing cinema, office and residential screens into a combined place-based network of more than 48,000 digital displays across 185 U.S. DMAs.
Industry News3 min read
London
DPAA Launches WE.DOOH UK as the Industry Pushes Leadership and Representation Higher Up the Agenda
DPAA has launched a UK chapter of its WE.DOOH initiative, beginning with a London event and a 2026 awards cycle focused on emerging, overlooked and established women in digital out-of-home.
Industry News5 min read
OUTFRONT and the New York Jets Take the Fan Experience Beyond MetLife With a New Multi-Year OOH Partnership
OUTFRONT and the New York Jets announced an exclusive multi-year partnership that positions OUTFRONT as the club’s IRL media partner and expands fan messaging beyond the stadium itself.
Industry News3 min read
Lumo Turns 10 as Digital OOH Passes 80% of New Zealand OOH Spend
Lumo Digital Outdoor is celebrating ten years in business.
Industry News3 min read
London
Ocean Outdoor Retains Canary Wharf DOOH Contract After Competitive Tender
Ocean Outdoor UK has retained the rights to manage Canary Wharf Group’s DOOH network following a competitive tender, extending a 15-year commercial relationship.
Industry News3 min read
Ocean’s 2026 Digital Creative Competition Is a Useful Brief for Anyone Designing DOOH
Ocean Outdoor’s 2026 Digital Creative Competition is accepting concepts until August 21.
Industry News3 min read
Bauer Opens Free ‘Powerful Posters University’ to Teach the Next Generation of OOH Creatives
Bauer Media Outdoor has opened Powerful Posters University, a free online course aimed mainly at people with less than three years of advertising and media experience.
Industry News3 min read
London
Bauer’s Adshel Live Prime Puts Premium High-Street DOOH Beyond London in the Spotlight
Bauer Media Outdoor has launched Adshel Live Prime, a premium proposition built around 190 hand-picked digital six-sheet screens across 23 busy high-street and retail locations outside the M25.
Industry News3 min read