News & analysis
Campaigns, industry news and practical advice for billboard advertisers.
A Gulf OOH industry commentary argues that premium locations are no longer enough on their own as data, audience intelligence, automation and measurable outcomes become central to media value.
Market Analysis3 min read
JCDecaux subsidiary Wall has secured Hamburg's main advertising contract for another 15 years, linking 2,200 existing shelters, 400 additions and further digitisation to a wider public-infrastructure commitment.
Market Analysis6 min read
IAB UK forecasts that digital out-of-home will represent 76% of UK OOH spend by 2031. The more important planning question is how inventory, programmatic buying and measurement will mature together.
Market Analysis6 min read
OUTFRONT said billboard segment revenue rose to $379.4 million in Q2, helped by higher yield, programmatic and direct digital advertising and revenue related to the 2026 FIFA World Cup.
Market Analysis3 min read
