News & analysis

Retail & Place-Based Media

Campaigns, industry news and practical advice for billboard advertisers.

Sep 15, 2026

Simon’s ‘It’s a Simon Thing’ Campaign Brings Mall Branding Onto On-Site Digital Displays

Simon launches ‘It’s a Simon Thing’ with on-site digital displays and experiential activity in its media plan. Explore the implications for mall advertising.

Retail & Place-Based Media3 min read

United StatesAug 12, 2026

Burger King Supplier Deal Highlights the Growth of Drive-Through Digital Screens

Palmer Digital Group has been approved to supply outdoor digital menu boards to eligible Burger King franchisees in the U.S. and Canada. The rollout shows how owned retail screens differ from conventional DOOH inventory.

Retail & Place-Based Media4 min read

Retail & Place-Based Media

Simon’s ‘It’s a Simon Thing’ Campaign Brings Mall Branding Onto On-Site Digital Displays

Burger King Supplier Deal Highlights the Growth of Drive-Through Digital Screens

The Billboard Brief