News & analysis
Campaigns, industry news and practical advice for billboard advertisers.
Broadsign has published a preview of its 2026 Programmatic DOOH Trends Report, drawing on full-year 2025 and Q1 2026 internal transaction data.
Programmatic DOOH3 min read
Lamar reported second-quarter 2026 net revenues of $616.7 million, net income of $164.6 million and adjusted EBITDA of $303.4 million, while also raising its guidance for the year.
Market Watch3 min read
OUTFRONT and the New York Jets announced an exclusive multi-year partnership that positions OUTFRONT as the club’s IRL media partner and expands fan messaging beyond the stadium itself.
Industry News3 min read
oOh!media says more than 70 digital bus shelters will be deployed across Christchurch by the end of 2026, with a full network of 110 to be completed by June 2027.
Inventory News3 min read
The Australian reports that I Squared Capital’s pursuit of oOh!media is tied to a strategy inspired by German outdoor group Ströer.
Market Watch3 min read
A Minnesota Air National Guard solicitation due August 6 calls for five static billboards for six months in Wyoming, St.
Buying Watch3 min read
Chicago
Windy City Smokeout runs in Chicago from August 6 through August 9.
Planning Watch3 min read
Clear Channel Outdoor remains in the process of being acquired by an investor consortium led by Mubadala Capital in partnership with TWG Global.
Market Watch3 min read
Connect Network has launched IMMERSIVE, an agentic-AI platform intended to support hyperlocal media planning using real-world variables such as mobility patterns and consumer behaviour.
Technology News3 min read
Reveal markets OOH measurement products spanning impression estimation, brand lift, foot-traffic attribution, web and app outcomes, sales lift and moving-media measurement.
Measurement Analysis3 min read
OOHAudit has been publishing research and commentary around campaign verification, media leakage and independent audits, including analysis based on tens of thousands of OOH media audits.
Measurement3 min read
Modern OOH audience systems such as Geopath attempt to move beyond simple traffic counts by estimating exposure using factors tied to location, movement and the likelihood that an advertising face can actually be seen.
Measurement Analysis3 min read
