News & analysis
Campaigns, industry news and practical advice for billboard advertisers.
London
Ocean Outdoor highlighted London Wildlife Trust’s campaign, which puts urban wildlife at the center of the city’s visual conversation rather than treating it as an afterthought.
Campaign Watch3 min read
360 ONE has used Mumbai airport inventory as a broad brand canvas, demonstrating the continuing appeal of airports for high-impact financial-services and corporate advertising.
Campaign Watch3 min read
Chandak Group has used Mumbai OOH to turn billboard space into living-room-inspired creative, bringing the real-estate product idea into the physical construction of the advertisement.
Campaign Watch3 min read
Fanatics’ 'We’re Still Wearing It' campaign asks Lionel Messi not to hang up his shirt while supporters are still wearing it.
Campaign Watch3 min read
Los Angeles
OUTFRONT highlighted a 'King of the Hill' activation on Sunset Boulevard built around a freshly mowed billboard treatment.
Campaign Watch3 min read
London
London Wildlife Trust has used an OOH campaign to spotlight species including starlings, beavers and hedgehogs, replacing expected human subjects with wildlife and using humour to challenge assumptions about who shares the city.
Campaign Watch3 min read
Rail operator Lumo has been using Ocean Outdoor screens to connect Pride activity across the UK, extending the brand’s physical transport network into a networked digital-out-of-home presence.
Campaign Watch3 min read
Chicago
OpenAI’s first large-scale campaign for ChatGPT Images is running across Los Angeles, New York, Detroit, Chicago and Miami from May through August.
Campaign Watch3 min read
Artists have joined an outdoor exhibition carried across Ocean Outdoor inventory to draw attention to plastic pollution, using commercial-scale DOOH as a public art and environmental communication channel.
Campaign Watch3 min read
London
Ocean Outdoor highlighted a Piccadilly Lights activation that visually took participating brand advertising back to 211 AD, using one of the world’s best-known digital landmarks as part of the creative device rather than treating it as a neutral screen.
Campaign Watch3 min read
Burger King and agency Happiness rolled out a summer campaign on the Belgian coast built around sunburn imagery and the line of thought that flame grilling should be left to Burger King.
Campaign Watch3 min read
The Economist has returned to its familiar minimalist outdoor language with a campaign that challenges the rise of AI using short lines such as 'Think outside the bot' and 'actual intelligence'.
Campaign Watch3 min read
