News & analysis
Campaigns, industry news and practical advice for billboard advertisers.
London
Snapchat’s London campaign uses four mobile billboards to reach advertising agencies. Explore the workplace targeting idea and what buyers should measure.
Campaign Analysis3 min read
Singapore
Spikes Asia is becoming LIONS Asia, with a Singapore festival planned for September 2027. Explore the announcement and implications for APAC outdoor creatives.
Creative Industry3 min read
bigbasket’s Modak Meter at Mumbai’s Carter Road turns a festival chant into an interactive brand experience. Explore the creative idea and reported engagement.
Experiential OOH3 min read
Ocean Outdoor revisits nonprofit DOOH campaigns ahead of its 2026 creative awards. Explore how participation and useful data can shape outdoor advertising.
Creative OOH3 min read
Dublin
Visa promotes Ireland Fashion Week with a Dublin landmark projection and planned commuter screens. Explore the campaign’s locations and OOH planning lessons.
Campaign Analysis3 min read
OAAA and Harris Poll research finds strong interest in retail OOH. Explore the survey methodology and why stated intent differs from measured campaign results.
Research & Measurement3 min read
Ocean Outdoor and Cityz Media partner across 38 Klépierre malls in France, combining DOOH inventory with creative production and experiential opportunities.
DOOH Partnerships3 min read
CARS24 creates a branded car installation at Mumbai’s Khetwadicha Raja for Ganesh Chaturthi. Explore the photo experience and festival OOH planning lessons.
Experiential OOH3 min read
JCDecaux’s Wall renews Düsseldorf’s 2m² advertising rights, with digital screens set to rise from 125 to 175. Explore the implications for OOH buyers.
Inventory News3 min read
Clear Channel Outdoor will manage Pensacola Airport advertising, with plans for LED walls, concourse screens and sponsorships. Explore the buying implications.
Airport Advertising3 min read
Mezcla takes its refreshed branding onto a Tampa mobile billboard with Adgile, supporting Publix distribution. Explore the retail-focused OOH approach.
Mobile OOH3 min read
Moving Walls outlines its strategy for connected OOH planning, activation and measurement. Explore the workflow questions agencies and media owners should ask.
DOOH Technology3 min read
