News & analysis
Campaigns, industry news and practical advice for billboard advertisers.
Simon launches ‘It’s a Simon Thing’ with on-site digital displays and experiential activity in its media plan. Explore the implications for mall advertising.
Retail & Place-Based Media3 min read
McDonald’s UAE outdoor campaign promotes Everyday Delights under AED 10 alongside Sprite Mixperience, using separate creative across static and digital OOH.
Campaign Analysis3 min read
WOO’s first global programmatic DOOH study estimates 2025 spending at $1.339 billion. Explore market differences and what the findings mean for buyers.
Market Data3 min read
Chicago
HomeGoods and Fallon bring oversized home products to Chicago’s Pioneer Court, connecting an experiential OOH activation with nearby store visits.
Experiential OOH3 min read
Unbranded cyan billboards in West Cairo question the end of summer. Explore the confirmed creative details and the planning challenge of a brand reveal.
Teaser Campaign3 min read
KFC brings Colonel Sanders’ birthday campaign to Chennai with a branded autorickshaw and local character styling. Explore the moving OOH activation.
Experiential OOH3 min read
Vistar Media expands its Japan operations with local leadership and OOH buying, selling and delivery tools. Explore the implications for advertisers and media owners.
Programmatic DOOH3 min read
Global’s AdPower uses personalized Love Letters billboards to court 100 UK brands. Explore the creative strategy and implications for self-service OOH.
Campaign Analysis3 min read
Los Angeles
QMS supports the Los Angeles Rams’ Melbourne appearance with localized digital billboards. Explore the sporting-event campaign and its outdoor planning lessons.
Sports & OOH3 min read
STAUD’s West Hollywood digital billboard centers a purple handbag. Explore the product-led creative and what fashion advertisers should assess before buying.
Campaign Analysis3 min read
Dubai
Smiles and Flyby are adding location-aware advertising screens to Dubai delivery e-bikes. Explore the rollout and questions for mobile DOOH buyers.
DOOH Technology3 min read
A8 Media’s Signal brings audience, location and campaign data into DOOH planning. Explore its announced capabilities and the questions advertisers should ask.
DOOH Data & Measurement3 min read
