Newport Jazz Festival Creates a Three-Day Window for Destination OOH
The Newport Jazz Festival runs from August 1 through August 3 at Fort Adams State Park.
Planning Watch3 min read
News & analysis
Latest articles
Campaigns, industry news and practical advice for billboard advertisers.
Ohio State Fair’s Closing Day Highlights the Scale Advantage of Local Event OOH
The 2026 Ohio State Fair runs through August 2 in Columbus.
Planning Watch3 min read
Tokyo
Shibuya’s Street-Level Popup Screen Nears the End of Its Limited Run
LIVE BOARD’s SHIBUYA POPUP BOARD has been available on a limited basis from June 9 through August 3 near Tokyo’s Scramble Crossing.
Inventory News3 min read
Los Angeles
‘King of the Hill’ Uses a Freshly Mowed Sunset Boulevard Billboard as the Medium
OUTFRONT highlighted a 'King of the Hill' activation on Sunset Boulevard built around a freshly mowed billboard treatment.
Campaign Watch3 min read
London
London Wildlife Trust Uses OOH to Make the City’s Non-Human Residents Impossible to Ignore
London Wildlife Trust has used an OOH campaign to spotlight species including starlings, beavers and hedgehogs, replacing expected human subjects with wildlife and using humour to challenge assumptions about who shares the city.
Campaign Watch3 min read
Lumo Connects UK Pride Events Through Ocean Outdoor Screens
Rail operator Lumo has been using Ocean Outdoor screens to connect Pride activity across the UK, extending the brand’s physical transport network into a networked digital-out-of-home presence.
Campaign Watch3 min read
Ocean’s 2026 Digital Creative Competition Is a Useful Brief for Anyone Designing DOOH
Ocean Outdoor’s 2026 Digital Creative Competition is accepting concepts until August 21.
Industry News3 min read
Chicago
OpenAI Turns City Billboards Into a Gallery for ChatGPT Images Creators
OpenAI’s first large-scale campaign for ChatGPT Images is running across Los Angeles, New York, Detroit, Chicago and Miami from May through August.
Campaign Watch3 min read
Outdoor Art Campaign Turns Ocean Screens Into a Platform Against Plastic Pollution
Artists have joined an outdoor exhibition carried across Ocean Outdoor inventory to draw attention to plastic pollution, using commercial-scale DOOH as a public art and environmental communication channel.
Campaign Watch3 min read
London
Piccadilly Lights Goes Back to 211 AD in a Location-Led DOOH Takeover
Ocean Outdoor highlighted a Piccadilly Lights activation that visually took participating brand advertising back to 211 AD, using one of the world’s best-known digital landmarks as part of the creative device rather than treating it as a neutral screen.
Campaign Watch3 min read
Bauer Opens Free ‘Powerful Posters University’ to Teach the Next Generation of OOH Creatives
Bauer Media Outdoor has opened Powerful Posters University, a free online course aimed mainly at people with less than three years of advertising and media experience.
Industry News3 min read
London
Bauer’s Adshel Live Prime Puts Premium High-Street DOOH Beyond London in the Spotlight
Bauer Media Outdoor has launched Adshel Live Prime, a premium proposition built around 190 hand-picked digital six-sheet screens across 23 busy high-street and retail locations outside the M25.
Industry News3 min read