News & analysis
Campaigns, industry news and practical advice for billboard advertisers.
360 ONE has used Mumbai airport inventory as a broad brand canvas, demonstrating the continuing appeal of airports for high-impact financial-services and corporate advertising.
Campaign Watch3 min read
Chandak Group has used Mumbai OOH to turn billboard space into living-room-inspired creative, bringing the real-estate product idea into the physical construction of the advertisement.
Campaign Watch3 min read
Lumo Digital Outdoor is celebrating ten years in business.
Industry News3 min read
OPPO India has used programmatic DOOH at Select City Walk in Delhi, combining a high-footfall retail environment with automated digital-screen activation.
Programmatic DOOH3 min read
Absolut and TABASCO launched their spicy vodka collaboration in 2026 with a campaign built around heat, red peppers and volcanic imagery.
Campaign Analysis3 min read
As part of its renewed Canary Wharf relationship, Ocean says it plans to broaden the existing DOOH offer with immersive experiences using technologies such as augmented reality, installations and projections, with drone shows also identified as a potential format.
Technology News3 min read
Coach’s 'Explore Your Story' platform was shaped with input from Gen Z communities and built around long-form storytelling, books and self-expression.
Campaign Analysis3 min read
JCDecaux announced programmatic access to 100% of its DOOH inventory in Panama, Costa Rica, Guatemala, El Salvador, Honduras, Nicaragua, the Dominican Republic, Ecuador and Paraguay through VIOOH.
Programmatic DOOH3 min read
London
Ocean Outdoor UK has retained the rights to manage Canary Wharf Group’s DOOH network following a competitive tender, extending a 15-year commercial relationship.
Industry News3 min read
Trillboards has partnered with Moving Walls to make its screen inventory accessible through programmatic DOOH workflows.
Programmatic DOOH3 min read
Fanatics’ 'We’re Still Wearing It' campaign asks Lionel Messi not to hang up his shirt while supporters are still wearing it.
Campaign Watch3 min read
Gen Con 2026 runs in Indianapolis from July 30 through August 2.
Planning Watch3 min read
